Our story
fuoco was born from a belief that we each have the power to make a remarkable and exponential difference.
Agency founder Kriste Goad began her career in Nashville as a journalist, making pragmatic moves into speechwriting, corporate communications, marketing, and entrepreneurship. Her ability to spot, package, and sell a good story are what have earned her and the agency the reputation as the go-to to get the job done. We exist to help healthcare brands find their voice, tell their stories, and show up in the world with clarity, conviction, and purpose.
We partner with changemakers, troublemakers, and truth-tellers who are ready to reframe the problem and rethink the playbook. Because the truth is: a brand problem is never just a brand problem. It’s media. It’s message. It’s market. And it’s all connected.
We don’t do surface-level. We don’t do cookie-cutter. We do meaningful work that matters. Work that’s rooted in insight, built on strategy, and lit by creativity.
Our beliefs
We believe in progress over perfection.
That simple is powerful.
That curiosity beats certainty.
And that if we create real value, the money will come.
We believe good work is a team sport.
That honesty doesn’t have to hurt.
And that difference-makers go the extra step—not
because they have to, but because they can’t help it.
Our values
Be Like Dolly
Inclusive. Kind. Genuine. Hard-working.
We admire people who lift others up, do the work, and make a difference without needing a spotlight.
Be Curious
Always ask “why.” Always seek better.
We believe curiosity leads to clarity—and that strong strategy starts with better questions.
Be Present
Time is a gift. Attention is a choice.
We bring full presence to every meeting, project, and conversation—because focus drives impact.
Be Your Whole Self
Your story matters. Truth builds trust.
We value real, human connection. That means showing up with honesty, humility, and the full richness of our lived experience.
Why fuoco?
In Italian, fuoco means fire.
To us, it means ignition. Fuel. Oxygen. Energy.
We’re here to spark something bigger—inside your brand and out in the world.
fuel
oxygen
