Part 3: Dark Social, What the Heck is It?
Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
Healthcare Marketing Agency, fuoco, Named to the 2023 Inc. 5000 List of Fastest-Growing Private Companies
NASHVILLE, Tenn., August 15, 2023 – fuoco, a boutique marketing agency that specializes in helping healthcare B2B brands tell their stories, today announced its appearance on the 2023 Inc. 5000 annual list of the fastest-growing private companies in America, coming in at No. 2,975 nationally, No. 263 within the Marketing and Advertising sector, No. 71 in Tennessee, and No. 43 in the Metro Nashville area. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. fuoco’s exceptional growth and success can be attributed to its unique blend of strategy, industry expertise, and an integrated marketing mindset and approach.
Embracing Dark Social: The Unseen Side of Digital Marketing
We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark Social. What is it, and why does it matter? We explored the topic in a recent How It’s Done podcast conversation with our very own resident expert, Erica Freckelton. Erica …
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Part 2: Demand Creation vs. Demand Capture
Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and the importance of knowing your target audience before launching campaigns in part two of the three part demand generation series for healthcare marketers.
Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?
In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible to everyone. Even though there’s plenty of reliable information available online, BMJ Global Health found that 1 in 4 of the most viewed YouTube COVID-19 …
Positioning Your Brand as a Source of Truth:
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The Ultimate Balancing Act
These 6 Moms in Healthcare are Crushing It in Business and in Life
Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare industry, we witness firsthand the significant contributions of women who are often motivated by their personal experiences of navigating the complex landscape of the healthcare …
Storytelling that Sells
Part 3: Good Marketing Spoils the Plot
In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should spoil the plot for your customers. Catch up on: Part 1 and Part 2 In our last segment, we talked about the importance of “stakes” in your marketing. As a …
Storytelling that Sells
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Storytelling That Sells
Part 2: Throw Your Features and Benefits in the Trash. Use Stakes Instead.
In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up on part one, The Customer as Hero here. What’s at stake for your prospect? What do they stand to gain or lose by using or not using your product? If you don’t …
Storytelling That Sells
Part 1: The Customer as Hero
In his book Building a StoryBrand, author Donald Miller lays out a simple framework for helping companies clarify their message so customers will listen. It’s effective, straightforward . . . and incredibly difficult to implement. Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. …
Storytelling That Sells
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What the Heck is a Fractional Chief Marketing Officer?
Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.