IGNITION POINT
A compilation of insights, ideas, conversations and curations
Ready to light up your marketing and grow your brand? You’ve come to the right place.
We’re sharing our best marketing tips and strategies to help you turn up the heat.
From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy
Today we’ll look at Google Analytics and third-party tracking for healthcare organizations. How can you protect PHI while still empowering your marketing team to make ...
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Embracing Dark Social: The Unseen Side of Digital Marketing
We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark ...
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Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?
In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of ...
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The Ultimate Balancing Act
These 6 Moms in Healthcare are Crushing It in Business and in Life
Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As ...
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Storytelling that Sells
Part 3: Good Marketing Spoils the Plot
In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should ...
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Storytelling That Sells
Part 2: Throw Your Features and Benefits in the Trash. Use Stakes Instead.
In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up ...
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