HOW IT'S DONE
A podcast for curious marketers
How real people do actual things to move their brands and businesses forward
From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?
Future Proofing PR: Insights from Muck Rack’s CEO
We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the ...
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The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse
A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in ...
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How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales
Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. ...
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A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds
Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect ...
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The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling
John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading ...
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Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies
Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a ...
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