After identifying a unifying theme under which emids could package multiple types of content to drive messaging, we updated the website with this messaging, created a new editorial direction for emids blogs, and a new social media and content development strategy.

We then developed a thought leadership campaign around being a digital transformation leader in healthcare, which is ongoing. We created a variety of content – blogs, social media, white papers, & sales email sequences – laddering up to emids’ pillar content strategy around digital transformation, data & automation, purposeful growth and COVID-19. We integrated with other campaigns, such as the annual emids’ Summit. We developed campaigns around “Making Digital Doable”– the Elements of Simple campaign, a how-to guide for healthcare organizations on their digital transformation journey, and the EVOLVE platform for distributing content around digital transformation–to further depict emids as a pioneer and thought leader in digital transformation.