HealthLeaders editor Jim Molpus discusses the changes he has seen during his 20 years there, the current state of HealthLeaders and of the media in general.
From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the “how.” How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?