From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the “how.” How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?
HOW IT'S DONE
A podcast for curious marketers
How real people do actual things to move their brands and businesses forward
Scott Becker, founder and publisher of Becker’s Healthcare and a nationally recognized healthcare lawyer at McGuireWoods, explains how a practice thought leadership platform grew into a healthcare media powerhouse and a go-to source for healthcare decision makers.