HOW IT'S DONE

A podcast for curious marketers

How real people do actual things to move their brands and businesses forward

From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the “how.” How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?

SEO Secrets for Healthcare

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth.

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Healthcare M&A Pivots & Predictions

We discuss healthcare M&A predictions as well as the impact of COVID-19 on healthcare M&A, SPACS, IPOs and private equity investments with a top leader in healthcare law.

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The Role of Storytelling in Mental Health​

We discuss the investments being made in expanding access to mental health services, highlight a few corporate leaders in the space, and discuss key legislation / policy making its way through local / state / federal bodies.

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From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting

HealthLeaders editor Jim Molpus discusses the changes he has seen during his 20 years there, the current state of HealthLeaders and of the media in general.

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How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo

John Hallock shares his experience leading communications during two of the biggest healthcare technology IPOs in history – athenahealth and Livongo – and now, Livongo’s proposed merger with Teladoc in a $18.5 billion deal.

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Campaign 2020: Health Policy Edition

We sat down with Paul Keckley to discuss healthcare policy amid the upcoming election, the future of our healthcare system, and how marketing has fueled the profitability of some of our country’s largest healthcare programs.

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fuoco Named a Finalist for PRWeek's U.S. 2022 Boutique Agency of the Year Award

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