From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the “how.” How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?
HOW IT'S DONE
A podcast for curious marketers
How real people do actual things to move their brands and businesses forward
We chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer Mitzi Hunter and Director of Enterprise Accounts Carlen Self.