HOW IT'S DONE

A podcast for curious marketers

How real people do actual things to move their brands and businesses forward

From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the “how.” How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?

The Making of the Becker’s Healthcare Brand

Scott Becker, founder and publisher of Becker’s Healthcare and a nationally recognized healthcare lawyer at McGuireWoods, explains how a practice thought leadership platform grew into a healthcare media powerhouse and a go-to source for healthcare decision makers.

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Making a Music City HIT

In this episode of How It’s Done, Mike Hollis, president of strategic business at emids, shares how he brings one of the best healthcare thought leadership events to life, attracts the right brands and ties it all neatly back to business results.

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The Art of Sales & Marketing Alignment

We chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer Mitzi Hunter and Director of Enterprise Accounts Carlen Self.

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