Overview

Smarter Technologies: a new company formed by New Mountain Capital’s largest healthcare investment, uniting three revenue-cycle businesses into the first modular, AI-powered platform built to address the $250B lost to RCM inefficiencies.

Challenge

Merge three companies, each with its own brand, culture, messaging, and leadership, under one new brand in the matter of weeks.

Launch at scale with a go-to-market plan built for speed and measurable impact.

Enter a crowded market and build credibility with health-system executives and investors.

Foundational Insight

Our research revealed a perfect storm: frontline clinicians eager for AI-driven relief, C-suite leaders ready for cost-saving automation, and escalating claims denials that make revenue-cycle technology the top investment priority.

Strategy

We deployed a 30-day, multi-channel launch—tier-one media exclusives, analyst briefings, targeted paid campaigns, and executive thought leadership—delivering a unified narrative into the exact outlets and feeds our signal mapping showed health-system decision-makers follow.

Activation

• New Brand Identity: name, logomark, visual system, website
• Launch Video: documentary-style shoot with the CEO highlighting industry-wide problems
• Internal Playbook & Executive Toolkit 
• Media Rollout with exclusives and features in The New York Times, Modern Healthcare, Becker’s, Fierce, MedCity, and Healthcare Dive
• Targeted Campaigns including social ads, paid search, and YouTube promotion
• Conference Road-show:  interview Q&As, panel talking points, real-time social amplification

Results

• 10.24% video engagement (5× B2B avg)
• 12.62% organic engagement (12× avg)
• 17.16% paid-search CTR (9× avg).
• +318% above-benchmark social engagement.
• Executive praise: “New Mountain Capital has never seen a launch like this in the firm’s history.”