Overview

VidaTalk is a bedside communication app that lets non-verbal, intubated, or limited-English-proficiency (LEP) patients speak for themselves in 40 + languages, bridging both language-access and augmentative and alternative communication (AAC) gaps. Proven in peer-reviewed studies and top U.S. hospitals, VidaTalk improves safety scores, reduces readmissions, and elevates patient experience.

Challenge

VidaTalk was talking to the wrong buyer. Nurses and speech pathologists saw daily harm when patients couldn’t speak.

Leaders assumed “traditional translator services” solved the problem, and did not experience the urgency. The result: strong clinical enthusiasm, but stalled C-suite deals.

Foundational Insight

Audience & Buyer Blueprint + Signal Mapping uncovered three critical truths. 

1. A strong gap between clinician pain and executive awareness.
2. Language access viewed as a “nice-to-have,” not a risk factor.
3. Raw ICU stories on Reddit showing adverse events when patients were silenced—perfect proof for leadership.

Strategy

We flipped the script on VidaTalk’s value proposition, moving it from a “nice-to-have translation app” to an executive-level patient-safety and cost imperative anchored on three pillars:


1. Make It Enterprise Risk – Showed how communication gaps trigger adverse events, readmissions, and multi-million-dollar overrun, numbers every CEO and CFO grasp instantly.

   
2. Blend Heart with Hard Numbers – Paired frontline stories of silenced patients with data on safety scores and financial impact, closing the awareness gap between clinicians and the C-suite.

   
3. Speak to the Whole Org Chart – Served urgency-and-ROI messaging to executives while sharing empathy-driven narratives with nurses and speech pathologists, so every layer saw its stake in “Unsilence Healthcare.”

Activation

Launch campaign at ElevatePX Conference (a premier event hosted by The Beryl Institute) focused on improving the patient and overall human experience in healthcare.

• Booth experience: frontline-voice video loop + QR-scannable one-pager quantifying executive risk
• Geo-targeted paid-search ads + on-site retargeting pushed execs to book demos in real time
• Persona-based nurture stream (“Clinician,” “C-Suite”) with interactive checklists
• Sales-enablement kit to turn momentum and leads to pipeline
• Teaser social + email series to ElevatePX attendee list
• Press Release announcing “Unsilence Healthcare” campaign
• Targeted media pitching to ensure reach, generate coverage and land on-site interviews with founder and CEO

Results

• 150+ qualified leads captured across 3 conferences, totaling over $1 million in pipeline value (triple the forecasted pipeline) 
• On-site video interview between CEO and a top patient-experience journalist
• Media feature triggered secondary coverage and inbound demo requests
• Executive stakeholders cited language access as a patient-safety priority, accelerating deal cycles