IGNITION POINT

A compilation of insights, ideas, conversations and curations

Ready to light up your marketing and grow your brand? You’ve come to the right place.

We’re sharing our best marketing tips and strategies to help you turn up the heat.

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Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones

How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen. 

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C-Suite Social: Why It Matters
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Social Media in Healthcare – A Voice of Influence

The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.

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What is the Clubhouse App?

Every month, over 50,000 people ask Google, “What is Clubhouse?” Like the curious marketers we are, we set out to learn all things Clubhouse so we could answer that exact question for you!

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Creating Effective Content Strategies Based in SEO

The important difference between search engine optimization (SEO) and content marketing, how to drive organic search traffic with quality content and how to leverage such knowledge to develop a successful content strategy.

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Leveraging Keyword Research for Healthcare​

Want to get found on Google? It starts with a solid SEO strategy. Learn how to kickstart your healthcare marketing with content that drives growth.

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The Definitive Guide to B2B Content Marketing

Your brand is everything. Start today to position, message and tell your story to the right audience with our B2B content marketing guide.

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