IGNITION POINT

Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. It’s easy to list all the cool things we can do, but it’s hard as heck to present it to your audience — and get them to buy what we’re selling.

How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen. 

The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.

Every month, over 50,000 people ask Google, “What is Clubhouse?” Like the curious marketers we are, we set out to learn all things Clubhouse so we could answer that exact question for you!

The important difference between search engine optimization (SEO) and content marketing, how to drive organic search traffic with quality content and how to leverage such knowledge to develop a successful content strategy.

Want to get found on Google? It starts with a solid SEO strategy. Learn how to kickstart your healthcare marketing with content that drives growth.