IGNITION POINT

A compilation of insights, ideas, conversations and curations

Ready to light up your marketing and grow your brand? You’ve come to the right place.

We’re sharing our best marketing tips and strategies to help you turn up the heat.

Woman Holding coffee cup that reads "World's Best Boss"
blog

The Ultimate Balancing Act:
These 6 Moms in Healthcare are Crushing It in Business and in Life

Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. We at fuoco are proud to work with incredible women who not only excel in their professions but are kicka** moms, leading their teams and their families by example.We’ve put together a list of our top six mothers in healthcare. Let’s say hello (in alphabetical order).

Read More →
Knocked over trash can with paper spilling to the floor. Words "What's at stake?" are on the left with the fuoco logo on the top left corner. Entire graphic is on a yellow background.
blog

Storytelling That Sells
Part 2: Forget Features and Benefits, Use Stakes Instead

In our series, “Storytelling That Sells,” we analyze the
components of a good story that grab people’s attention.
Today, we focus on The Stakes.

Read More →
Image of young boy in blue suit and cape. Maroon background and text that reads "who's your hero?"
blog

Storytelling That Sells
Part 1 : The Customer as Hero

Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. It’s easy to list all the cool things we can do, but it’s hard as heck to present it to your audience — and get them to buy what we’re selling.

Read More →
blog

Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones

How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen. 

Read More →
C-Suite Social: Why It Matters
blog

Social Media in Healthcare – A Voice of Influence

The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.

Read More →
What is the clubhouse app (text) over orange background with image of phone in the app store page.
blog

What is the Clubhouse App?

Every month, over 50,000 people ask Google, “What is Clubhouse?” Like the curious marketers we are, we set out to learn all things Clubhouse so we could answer that exact question for you!

Read More →

Have more questions?

Scroll to Top