From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy

January 19, 2024

Today we’ll look at Google Analytics and third-party tracking for healthcare organizations. How can you protect PHI while still empowering your marketing team to make data-driven decisions? Let’s find out.

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Embracing Dark Social: The Unseen Side of Digital Marketing

August 14, 2023

We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark Social. What is it, and why does it matter? We explored the topic in a recent How It’s Done podcast conversation with our very own resident expert, Erica Freckelton. Erica […]

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Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?

June 14, 2023

In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible to everyone. Even though there’s plenty of reliable information available online, BMJ Global Health found that 1 in 4 of the most viewed YouTube COVID-19 […]

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The Ultimate Balancing Act
These 6 Moms in Healthcare are Crushing It in Business and in Life

May 13, 2023

Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare industry, we witness firsthand the significant contributions of women who are often motivated by their personal experiences of navigating the complex landscape of the healthcare […]

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Storytelling that Sells
Part 3: Good Marketing Spoils the Plot

April 26, 2023

In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should spoil the plot for your customers. Catch up on: Part 1 and Part 2 In our last segment, we talked about the importance of “stakes” in your marketing.  As a […]

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Storytelling That Sells
Part 2: Throw Your Features and Benefits in the Trash. Use Stakes Instead.

March 31, 2023

In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up on part one, The Customer as Hero here.   What’s at stake for your prospect? What do they stand to gain or lose by using or not using your product? If you don’t […]

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Storytelling That Sells
Part 1: The Customer as Hero

February 28, 2023

In his book Building a StoryBrand, author Donald Miller lays out a simple framework for helping companies clarify their message so customers will listen. It’s effective, straightforward . . . and incredibly difficult to implement. Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. […]

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Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones

October 12, 2022

How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen. 

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Social Media in Healthcare – A Voice of Influence

May 24, 2022

The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.

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