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YouTube Health- Image of lighthouse on desert landscape with light pointing to text that reads "YouTube Health"

Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?

In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible to everyone. Even though there’s plenty of reliable information available online, BMJ Global Health found that 1 in 4 of the most viewed YouTube COVID-19 …

Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?
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The Ultimate Balancing Act
These 6 Moms in Healthcare are Crushing It in Business and in Life

Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare industry, we witness firsthand the significant contributions of women who are often motivated by their personal experiences of navigating the complex landscape of the healthcare …

The Ultimate Balancing Act
These 6 Moms in Healthcare are Crushing It in Business and in Life
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Storytelling That Sells
Part 2: Throw Your Features and Benefits in the Trash. Use Stakes Instead.

In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up on part one, The Customer as Hero here.   What’s at stake for your prospect? What do they stand to gain or lose by using or not using your product? If you don’t …

Storytelling That Sells
Part 2: Throw Your Features and Benefits in the Trash. Use Stakes Instead.
Read More »

C-Suite Social: Why It Matters

Social Media in Healthcare – A Voice of Influence

The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.

What is the clubhouse app (text) over orange background with image of phone in the app store page.

What is the Clubhouse App?

Every month, over 50,000 people ask Google, “What is Clubhouse?” Like the curious marketers we are, we set out to learn all things Clubhouse so we could answer that exact question for you!

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