We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark Social. What is it, and why does it matter? We explored the topic in a recent How It’s Done podcast conversation with our very own resident expert, Erica Freckelton. Erica …
Embracing Dark Social: The Unseen Side of Digital Marketing Read More »
In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible to everyone. Even though there’s plenty of reliable information available online, BMJ Global Health found that 1 in 4 of the most viewed YouTube COVID-19 …
Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You? Read More »
Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare industry, we witness firsthand the significant contributions of women who are often motivated by their personal experiences of navigating the complex landscape of the healthcare …
In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should spoil the plot for your customers. Catch up on: Part 1 and Part 2 In our last segment, we talked about the importance of “stakes” in your marketing. As a …
Storytelling that Sells
Part 3: Good Marketing Spoils the Plot Read More »
In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up on part one, The Customer as Hero here. What’s at stake for your prospect? What do they stand to gain or lose by using or not using your product? If you don’t …
In his book Building a StoryBrand, author Donald Miller lays out a simple framework for helping companies clarify their message so customers will listen. It’s effective, straightforward . . . and incredibly difficult to implement. Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. …
Storytelling That Sells
Part 1: The Customer as Hero Read More »
How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen.
The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.
Every month, over 50,000 people ask Google, “What is Clubhouse?” Like the curious marketers we are, we set out to learn all things Clubhouse so we could answer that exact question for you!
The important difference between search engine optimization (SEO) and content marketing, how to drive organic search traffic with quality content and how to leverage such knowledge to develop a successful content strategy.