HOW IT'S DONE
A podcast for curious marketers
How real people do actual things to move their brands and businesses forward
From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?
Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies
Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.
Part 3: Dark Social, What the Heck is It?
Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
Building a Healthcare Brand from the Ground Up with Karey Witty
With over 30 years of experience across a range of senior executive roles in the healthcare industry, our guest Karey Witty joins our host Kriste Goad as they turn the heat up on building brands.
Part 2: Demand Creation vs. Demand Capture
Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and the importance of knowing your target audience before launching campaigns in part two of the three part demand generation series for healthcare marketers.
Demand Gen Part 1: How B2B Buying Behavior has Changed (and What It Means for Healthcare Marketers)
fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad, in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.
What Makes for Good Media
The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content valuable, and the importance of media in marketing.