HOW IT'S DONE

A podcast for curious marketers

How real people do actual things to move their brands and businesses forward

From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?

Swag, Socks, and Sweet Success: Colin Hung's Conference Formula

Swag, Socks, and Sweet Success: Colin Hung’s Conference Formula

Colin Hung, Chief Editor at Swaay.Health and an Editor of Healthcare IT Today, dives into the intricacies of healthcare conference season from how to grab ...
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Podcast Season 4 Episode 6 - Empowering Her Health: Unveiling the Secrets of the FemTech Movement

Empowering Her Health: Unveiling the Secrets of the FemTech Movement

Four powerful and accomplished women in the healthcare industry discuss the recent surge of FemTech and its impact on the healthcare sector. They delve into ...
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Greg Galant Podcast Graphic Image

Future Proofing PR: Insights from Muck Rack’s CEO​

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the ...
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Podcast Season 4 Episode 4

The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse

A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in ...
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Linda Smith Podcast Graphic (Linda's Headshot with S4/Ep3 written in the bottom left corner).

How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. ...
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A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds

A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds

Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect ...
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