HOW IT'S DONE

A podcast for curious marketers

How real people do actual things to move their brands and businesses forward

From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?

Linda Smith Podcast Graphic (Linda's Headshot with S4/Ep3 written in the bottom left corner).

How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. ...
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A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds

A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds

Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect ...
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The Quantum Health Effect: A Behind-the-Scenes Look at Brand Journalism

The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling

John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading ...
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Joe Zappa

Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies

Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a ...
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Colorized image of women smiling (orange) on a yellow background. Bottom left corner reads " S2/EP8"

Part 3: Dark Social, What the Heck is It?

Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
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Building a Healthcare Brand from the Ground Up

Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected ...
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