HOW IT'S DONE
A podcast for curious marketers
How real people do actual things to move their brands and businesses forward
From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?
A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds
Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect ...
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The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling
John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading ...
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Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies
Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a ...
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Part 3: Dark Social, What the Heck is It?
Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
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Building a Healthcare Brand from the Ground Up
Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected ...
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Part 2: Demand Creation vs. Demand Capture
Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and ...
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