Season 4, Episode 5

Future Proofing PR: Insights from Muck Rack’s CEO

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don’t miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere.

Episode Description

In this episode, we dive deep into the intersection of AI and PR, communications, and marketing tools and strategies with Muck Rack Co-founder and CEO Greg Galant.

Greg shares insights drawn from his rich entrepreneurial journey, from his early days of podcasting, Twitter and the creation of the Shorty Awards to his role as the driving force behind the Work Remotely Forever Pledge, advocating for remote-work flexibility.

Gain invaluable insights into the evolving landscape of media and technology. Whether you’re a seasoned PR professional or a curious observer, this episode offers a compelling glimpse into the transformative power of AI in reshaping the future of PR and communications.

In this episode, we discuss:

  • The Evolution of Podcasting and its place in the earned media landscape
  • The creation of Muck Rack, a media database for PR professionals
  • The state of X (formerly known as Twitter) and social media
  • AI’s newfound integrations into PR and how it can help optimize your workflows
  • AI best practices for PR professionals
  • Challenges and innovations in the media landscape, particularly in public relations and journalism
  • The topics discussed in the podcast conversation between Kriste Goad and Greg Galant include:
  • Muck Rack’s approach to leveraging both proprietary AI tools and external resources like ChatGPT.
  • The importance of continuous innovation and adaptation in business, especially in a rapidly changing environment.
  • The evolution of the media landscape.
  • Predictions for the future of AI in PR and communications, including increased curiosity and adoption.
"There's a bunch of transformations happening in media. But I think if you're in media relations and you're just saying, how do I pitch people at newspapers and TV shows, your universe is going to keep getting smaller. But if you say, hey, my job is…who should we talk to… there are a bunch of people aside from newspapers and TV shows who might want to talk about us for free."
Greg Galant
CEO & Founder, Muck Rack

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