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Blog

blog
July 2, 2020

What Reporters Like: Nine Pandemic-Era Tips for PR Pros

For many organizations, the current pandemic is not only a shift in the way they work, but a fundamental shift in the way they market their business. 
blog
June 15, 2020

Pivot, Adapt, Evolve: Digital Marketing in a COVID-19 World

For many organizations, the current pandemic is not only a shift in the way they work, but a fundamental shift in the way they market their business. 
blog
June 1, 2020

Hosting Effective Virtual Events During (and After) a Pandemic

In the wake of COVID-19, how can you create a virtual event that creates raving fans and ROI for your effort?

Podcast

podcast
June 1, 2020

Ep 8 – People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

Hear how two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can.
podcast
May 2, 2020

Ep 7 – Virtual Reality: How One Nonprofit Went Virtual with Its Annual Gala and Raised a Very Real $1.16 Million

Executive director of JDRF Middle & East Tennessee, details her organization’s pandemic pivot of the Chapter’s largest annual event, the 2020 Promise Gala.
podcast
March 10, 2020

Ep 6 – Maximum Influence: How to Get It & How to Use It

Learn how RFP expert, two-time entrepreneur, and master influencer, Robin Davis (@metreworks) leverages her writing and influence skills.