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News

More Healthcare Marketing Predictions for 2024

“When AI-generated content is everywhere it’s the storytellers who stand out, not just those who can harness new tools and technologies. In 2024, businesses that infuse empathy and creativity into their marketing strategies will leave a lasting imprint on the digital landscape.”
Kriste Goad, Founder and Chief Firestarter at fuoco believes 2024 will be the year when storytellers will stand out
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Healthcare Rebrands Should Be Done Thoughtfully

"Rebranding is a significant undertaking for any organization and requires careful planning and execution. Know that it’s probably going to take longer and cost more than anyone in your organization thinks it should, and it’s important that there’s a strong internal owner and advocate for the rebrand who can keep everyone aligned and on track throughout the process. The biggest mistake companies make is cutting corners on customer research or cutting it out altogether. Even if you have a smaller budget, it’s wise to dedicate some of it to research and to patient or customer focus group efforts. It’s the key to more clearly understanding your target audience and to more clearly guiding your efforts and goals. "
Rebranding is a significant undertaking for any organization and requires careful planning and execution.
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The Narwhal Pod | Episode 3: The Current State of Healthcare Marketing with Kriste Goad

The Current State of Healthcare Marketing with Kriste Goad
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Podcast

Season 4 Episode 10

Follow The Money: 2025 Healthcare Trends & Headlines

Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the ...
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The Future-Ready Brand: How to Leverage AI and Emerging Technologies

Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how ...
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The Future of Digital Media: How Vodcasting is Changing the Game

Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting ...
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Blog

From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy

UNDERSTANDING GA4

blog

From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy

Today we’ll look at Google Analytics and third-party tracking for healthcare organizations. How can you protect PHI while still empowering your marketing team to make ...
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Embracing Dark Social: The Unseen Side of Digital Marketing

WHAT'S DARK SOCIAL?

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Embracing Dark Social: The Unseen Side of Digital Marketing

We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark ...
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YouTube Health- Image of lighthouse on desert landscape with light pointing to text that reads "YouTube Health"

BUILDING BRAND CREDIBILITY

blog

Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?

In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of ...
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