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News
fuoco Receives Honorable Mention for PRWeek’s U.S. 2022 Boutique Agency of the Year Award
At the 23rd PRWeek Awards, Fuoco wins Honorable Mention. One of the industry’s highest honors and considered a national mark of excellence.
fuoco Named a Finalist for PRWeek’s U.S. 2022 Boutique Agency of the Year Award
Now celebrating its 23rd year, the PRWeek Awards are firmly established as one of the communications industry’s highest accolades and are considered a national mark of excellence.
Podcast
Demand Gen Part 1: How B2B Buying Behavior has Changed (and What It Means for Healthcare Marketers!)
fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad, in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.
What Makes for Good Media
The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content valuable, and the importance of media in marketing.
Get Ready to ViVE with Dennis Dailey of Mobile Health Times
Kriste Goad and Dennis Dailey, editor-in-chief at Mobile Health Times, get ready for ViVE and discuss the recipe for effective media relations.
Blog
The Ultimate Balancing Act:
These 6 Moms in Healthcare are Crushing It in Business and in Life
Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. We at fuoco are proud to work with incredible women who not only excel in their professions but are kicka** moms, leading their teams and their families by example.We’ve put together a list of our top six mothers in healthcare. Let’s say hello (in alphabetical order).
Storytelling That Sells
Part 2: Forget Features and Benefits, Use Stakes Instead
In our series, “Storytelling That Sells,” we analyze the
components of a good story that grab people’s attention.
Today, we focus on The Stakes.
Storytelling That Sells
Part 1 : The Customer as Hero
Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. It’s easy to list all the cool things we can do, but it’s hard as heck to present it to your audience — and get them to buy what we’re selling.