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News

More Healthcare Marketing Predictions for 2024

“When AI-generated content is everywhere it’s the storytellers who stand out, not just those who can harness new tools and technologies. In 2024, businesses that infuse empathy and creativity into their marketing strategies will leave a lasting imprint on the digital landscape.”
Kriste Goad, Founder and Chief Firestarter at fuoco believes 2024 will be the year when storytellers will stand out
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Healthcare Rebrands Should Be Done Thoughtfully

"Rebranding is a significant undertaking for any organization and requires careful planning and execution. Know that it’s probably going to take longer and cost more than anyone in your organization thinks it should, and it’s important that there’s a strong internal owner and advocate for the rebrand who can keep everyone aligned and on track throughout the process. The biggest mistake companies make is cutting corners on customer research or cutting it out altogether. Even if you have a smaller budget, it’s wise to dedicate some of it to research and to patient or customer focus group efforts. It’s the key to more clearly understanding your target audience and to more clearly guiding your efforts and goals. "
Rebranding is a significant undertaking for any organization and requires careful planning and execution.
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The Narwhal Pod | Episode 3: The Current State of Healthcare Marketing with Kriste Goad

The Current State of Healthcare Marketing with Kriste Goad
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Podcast

Swag, Socks, and Sweet Success: Colin Hung's Conference Formula

Swag, Socks, and Sweet Success: Colin Hung’s Conference Formula

Colin Hung, Chief Editor at Swaay.Health and an Editor of Healthcare IT Today, dives into the intricacies of healthcare conference season from how to grab ...
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Podcast Season 4 Episode 6 - Empowering Her Health: Unveiling the Secrets of the FemTech Movement

Empowering Her Health: Unveiling the Secrets of the FemTech Movement

Four powerful and accomplished women in the healthcare industry discuss the recent surge of FemTech and its impact on the healthcare sector. They delve into ...
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Greg Galant Podcast Graphic Image

Future Proofing PR: Insights from Muck Rack’s CEO​

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the ...
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Blog

From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy

UNDERSTANDING GA4

blog

From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy

Today we’ll look at Google Analytics and third-party tracking for healthcare organizations. How can you protect PHI while still empowering your marketing team to make ...
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Embracing Dark Social: The Unseen Side of Digital Marketing

WHAT'S DARK SOCIAL?

blog

Embracing Dark Social: The Unseen Side of Digital Marketing

We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark ...
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YouTube Health- Image of lighthouse on desert landscape with light pointing to text that reads "YouTube Health"

BUILDING BRAND CREDIBILITY

blog

Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?

In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of ...
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