Season 4, Episode 4

The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse

A captivating discussion with Todd O’Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners.

Episode Description

As a professor, Todd O’Neill has to stay on the forefront of technology and shifts in the industry to keep his students prepared. An early adopter of the internet, Todd has spent over 25 years in various parts of the industry, from his days doing multimedia CD-ROMs for Prince, to video producer and organizer for TEDxSanAntonio, to now coordinating the Interactive Media Degree program at Middle Tennessee State University. This episode is rich with information from a leading expert with his ear to the ground.

In this episode, we discuss:

  • The importance of embracing emerging technologies
  • Why college students need to be ahead of the curve in technology to meet employer expectations
  • The ethical use and application of AI technology
  • AI Technology vs. AI Products (Large language models vs. ChatGPT)
  • Why AI could be the downfall of SEO
  • Whether and how to disclose the usage of AI and large-language models with clients
  • Why ChatGPT isn’t the future, but private large-language models are
  • How you can stay on the bleeding edge of an ever-evolving technology
"You can do amazing stuff with this technology, but you have to remember, it's a product, just like Facebook is a product.”
Todd O'Neill
Associate Professor of Interactive Media at Middle Tennessee State University

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