Season 4, Episode 3

How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women’s healthcare and tackling the maternal and infant health crisis. 

Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future of healthcare. Tune in for an eye-opening conversation that will leave you informed and inspired!

Episode Description

Linda Smith describes her career in three chapters. Her early days in advertising and PR, marketing consultant, and joining the “dark side” as a client. With over 40 years of experience, Linda Smith discusses some of her favorite marketing strategies and her biggest wins at Progeny Health. 

In this episode, we discuss:

  • Who is Progeny Health
  • What is FemTech, and why is it exploding now
  • Progeny’s commitment to thought leadership
  • Why AI might be the final push back to human marketing 
  • The importance of internal thought leaders and subject-matter experts
  • The importance of finding your voice in a crowded space
  • How Linda Smith stays up to date with industry trends
  • The importance of strategic thinking and creative messaging in a digital marketing environment
  • Progeny’s approach to creating thought leadership content, including the process of outlining, drafting, and seeking input from senior leadership and subject-matter experts
  • The role of data and technology in enabling human connections, and the importance of maintaining a focus on people in your marketing efforts
“I said to myself, ‘Well, one thing is clear, we have a lot of brand loyalty, we just don't have a lot of brand awareness.’ So that was the first order of business… to raise the visibility of the organization, and our team decided that we were going to lean in on our 20-year history, especially in today's cure today, gone tomorrow startup world.”
Linda Smith
Vice President of Marketing and Communications, Progeny Health

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