HOW IT'S DONE
A podcast for curious marketers
How real people do actual things to move their brands and businesses forward
From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?
The Making of the Becker’s Healthcare Brand
Scott Becker, founder and publisher of Becker’s Healthcare and a nationally recognized healthcare lawyer at McGuireWoods, explains how a practice thought leadership platform grew into a healthcare media powerhouse and a go-to source for healthcare decision makers.
Making a Music City HIT
In this episode of How It’s Done, Mike Hollis, president of strategic business at emids, shares how he brings one of the best healthcare thought leadership events to life, attracts the right brands and ties it all neatly back to business results.
The Art of Sales & Marketing Alignment
We chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer Mitzi Hunter and Director of Enterprise Accounts Carlen Self.