HOW IT'S DONE

A podcast for curious marketers

How real people do actual things to move their brands and businesses forward

From the simplest tactics to the most advanced technologies, we discuss ways people are moving their brands & businesses forward and go behind the buzzwords to understand “how it’s done”. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?

How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo

John Hallock shares his experience leading communications during two of the biggest healthcare technology IPOs in history – athenahealth and Livongo – and now, Livongo’s proposed merger with Teladoc in a $18.5 billion deal.

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Campaign 2020: Health Policy Edition

We sat down with Paul Keckley to discuss healthcare policy amid the upcoming election, the future of our healthcare system, and how marketing has fueled the profitability of some of our country’s largest healthcare programs.

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The Doctor Will Podcast With You Now: A New Network for Physicians

Find out what it takes to grow a successful podcast, the future of podcasting, podcast monetization and how Ryan Inman uses his podcast to guide physicians through a financial education.

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Maximum Visibility: Taking PR to the Next Level

Discover how Chris Dickey, Founder & CEO of Visably, uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search.

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People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

Hear how two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can.

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Virtual Reality: How One Nonprofit Went Virtual with Its Annual Gala and Raised a Very Real $1.16 Million

Executive director of JDRF Middle & East Tennessee, details her organization’s pandemic pivot of the Chapter’s largest annual event, the 2020 Promise Gala.

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