Episode 7, Season 2

SEO for Content Optimization – How Josh Spilker Creates Effective Content Strategies for Startups

In this episode of How It’s Done, we tap into the mind of SEO and content strategy expert, Josh Spilker, on how to create content that converts, ranks and sparks growth for startups.  

Listen on

Episode Description

Josh Spilker is the Head of Marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups’ content strategies, Josh was a Healthcare Marketing Manager, a Journalist and a Writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that’ll get your company found on Google.

In this episode, we discuss:

  • Josh’s journey to becoming a content strategy expert.
  • Impactful changes organizations can make to increase organic search traffic.
  • What is an editorial mindset, and how do you break out of it? 
  • How to make sure you’re not just spinning your wheels when creating content in the face of limited time and resources.
  • Tools and free templates to kickstart your content-growth strategy todayH
“Is this content meant for search? Is it meant for thought leadership? Is it meant for social? It’s a huge mistake to expect a piece of content to do all of those things.”
Josh Spilker
Head of Marketing, Friday.app

More From This Episode

More From The How It's Done Podcast

Swag, Socks, and Sweet Success: Colin Hung's Conference Formula
podcast

Swag, Socks, and Sweet Success: Colin Hung’s Conference Formula

Colin Hung, Chief Editor at Swaay.Health and an Editor of Healthcare IT Today, dives into the intricacies of healthcare conference season from how to grab ...
Read More →
Podcast Season 4 Episode 6 - Empowering Her Health: Unveiling the Secrets of the FemTech Movement
podcast

Empowering Her Health: Unveiling the Secrets of the FemTech Movement

Four powerful and accomplished women in the healthcare industry discuss the recent surge of FemTech and its impact on the healthcare sector. They delve into ...
Read More →
Greg Galant Podcast Graphic Image
podcast

Future Proofing PR: Insights from Muck Rack’s CEO​

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the ...
Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

← Previous Post Next Post →
Scroll to Top