Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting is transforming content creation and audience engagement. Whether you're a seasoned podcaster or a curious marketer, Carol's insights on the latest trends and technological advancements in Vodcasting will leave you inspired and ready to innovate.

Colin Hung, Chief Editor at Swaay.Health and an Editor of Healthcare IT Today, dives into the intricacies of healthcare conference season from how to grab the media’s attention to maximizing brand exposure at trade shows. Explore strategies, trends, and personal experiences, offering valuable insights for marketers navigating the conference circuit.

Four powerful and accomplished women in the healthcare industry discuss the recent surge of FemTech and its impact on the healthcare sector. They delve into topics such as the importance of AI in FemTech, successful marketing strategies for startups, and the societal implications of destigmatizing conversations around women's health. Tune in to gain insights from industry experts and learn about the innovative trends shaping the future of healthcare.

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere.

A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners.

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Tune in for an eye-opening conversation that will leave you informed and inspired!

Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable.

John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading communications in an ever-changing media landscape.

Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.