Episode 3, Season 2
From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting
Jim Molpus, editor-in-chief of HealthLeaders, has seen it all in 20 years and he might know what’s on the horizon in a post-pandemic world. Hear his thoughts on the future landscape of healthcare media on the latest episode of How It’s Done.
HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, that are moving up on the industry’s agenda.
In this episode, we discuss:
- The early days of top healthcare trade publication HealthLeaders
- Why healthcare leaders find value in community engagement forums
- The importance of avoiding “contributing to the noise” at HealthLeaders, and how it stands out from other media companies
- How to pivot and stay relevant during a crisis by understanding your audience
- Why understanding emerging healthcare trends (not just keywords) is so important to healthcare organizations’ bottom line
More From This Episode
( 0:55 ): Jim talks about his early career with HealthLeaders, which began during the “dot com boom”
( 1:30 ): Jim discusses the inception of HealthLeaders
( 2:06 ): Jim reflects on his first position at HealthLeaders, which involved overseeing an electronic clipping service for HCA (and going through physical newspapers!)
( 3:29 ): Jim breaks down ownership changes at HealthLeaders
( 4:51 ): Jim discusses HealthLeaders’ mission
( 5:29 ): Jim talks about the importance of building community engagement among leaders
( 6:12 ): Kriste asks Jim about switching gears during COVID-19 as a media company
( 6:43 ): Jim talks about the importance of doing more than contributing to the noise in a time of crisis
( 9:08 ): Jim discusses the importance of being a forum for healthcare executives to talk about topics that matter to them
( 9:31 ): Kriste asks Jim how HealthLeaders accommodates for audiences that receive their information in different ways
( 10:45 ): Jim talks about the importance of delivering content in a variety of ways in busy industries like healthcare
( 11:22 ): Jim reveals his number one competitor – time
( 13:42 ): Jim addresses the importance of making virtual experiences relevant and new
(14:52 ): Jim tells us healthcare leaders and executives prefer mediums in which they can participate, share ideas and have discussions with their peers
( 16:28 ): Jim says his role is to let healthcare leaders bring out the best in each other
( 17:16 ): Kriste asks Jim how to get in touch with HealthLeaders, what content HealthLeaders is looking for
( 18:15 ): Jim details where media enterprises like HealthLeaders get their funding
( 19:12 ): As a company already accustomed to working virtually and with colleagues across the country, Jim explains the challenges HealthLeaders faced with COVID
( 20:01 ): Kriste prompts a conversation about digital transformation in healthcare
( 22:48 ): Jim references the importance of digital in improving the patient experience, and his expectations for digital to grow
( 24:18 ): Jim discusses how digging through keywords helps uncover important trends in healthcare – digital transformation and social determinants of health, anyone?
( 25:30 ): Jim explains how emerging trends in healthcare, like social determinants of health, are important to health systems’ bottom line
( 28:27 ): Jim tells us how to get in touch with him and check out the HealthLeaders Exchange
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