Episode 3, Season 2

From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting

Jim Molpus, editor-in-chief of HealthLeaders, has seen it all in 20 years and he might know what’s on the horizon in a post-pandemic world. Hear his thoughts on the future landscape of healthcare media on the latest episode of How It’s Done.

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Episode Description

HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, that are moving up on the industry’s agenda.

In this episode, we discuss:

  • The early days of top healthcare trade publication HealthLeaders
  • Why healthcare leaders find value in community engagement forums
  • The importance of avoiding “contributing to the noise” at HealthLeaders, and how it stands out from other media companies
  • How to pivot and stay relevant during a crisis by understanding your audience
  • Why understanding emerging healthcare trends (not just keywords) is so important to healthcare organizations’ bottom line
"Health systems are starting to realize that they have a public health responsibility like never before. The main thing we're competing against is time."
Jim Molpus
Editor-In-Chief, HealthLeaders Media

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