Category: Blog
Storytelling That Sells
Part 1 : The Customer as Hero
Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers. It’s easy to list all the cool things we can do, but it’s hard as heck to present it to your audience — and get them to buy what we’re selling.
From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy
Today we’ll look at Google Analytics and third-party tracking for healthcare organizations. How can you protect PHI while still empowering your marketing team to make data-driven decisions? Let’s find out.
Embracing Dark Social: The Unseen Side of Digital Marketing
We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark Social. What is it, and …
Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You?
In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible …
The Ultimate Balancing Act
These 6 Moms in Healthcare are Crushing It in Business and in Life
Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare …
Storytelling that Sells
Part 3: Good Marketing Spoils the Plot
In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should spoil the plot for your …
Storytelling That Sells
Part 2: Throw Your Features and Benefits in the Trash. Use Stakes Instead.
In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up on part one, The Customer as …
Storytelling That Sells
Part 1: The Customer as Hero
In his book Building a StoryBrand, author Donald Miller lays out a simple framework for helping companies clarify their message so customers will listen. It’s effective, straightforward . . . and …
Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones
How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen.
Social Media in Healthcare – A Voice of Influence
The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are tons of mergers and acquisitions, lots of new players with big price tags, and talented folks leaving the industry in droves.