June 21, 2021
Creating Effective Content Strategies Based in SEO
Insights from Content Marketing Expert Josh Spilker of Friday.App
Gone are the days when a 300-word blog with 1 percent keyword density drove traffic and boosted engagement. Today, low-quality content can actually drive site traffic down. Josh Spilker, content strategy expert and Head of Marketing at Friday App, joined host Kriste Goad on How It’s Done to talk about the important difference between search engine optimization (SEO) and content marketing, how to drive organic search traffic with quality content and how to leverage such knowledge to develop a successful content strategy.