What Is Clubhouse?
Just a few weeks ago even we didn’t know what it was, so don’t feel left behind! Clubhouse is a brand new social audio app. It’s based on live, drop-in audio chat experiences, which allow users to get together to talk about a particular topic without having to worry about their appearance! Pretty cool, right?
Similar to Snapchat, these conversations aren’t saved or posted anywhere, it’s just a one-time thing. This means there is no “posting” as we think of it on other social platforms today. There are no pictures, no videos, no feed posts and no stories. Just live audio.
When we spoke to a Clubhouse Moderator on our podcast, How It’s Done, (keep an eye out for that episode) she likened Clubhouse to an easier version of podcasts. There is less prep work, no editing and posting the podcast and it can be as quick as you want it to be.
All of this begs the question, why is it so popular? With no actual posts (including no likes or comments), why do people like it? People seem to like that it isn’t like other social media apps. It’s about connection and conversation, rather than likes and followers. People also tend to gravitate toward the exclusive. The app was only released around a year ago and has been invite-only since the beginning.