Today we’ll look at Google Analytics and third-party tracking for healthcare organizations. How can you protect PHI while still empowering your marketing team to make data-driven decisions? Let’s find out.
From Pixels to Patients: Balancing Google Analytics & Healthcare Privacy Read More »
Kriste Goad, Founder and Chief Firestarter at fuoco believes 2024 will be the year when storytellers will stand out
More Healthcare Marketing Predictions for 2024 Read More »
John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading communications in an ever-changing media landscape.
The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling Read More »
Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.
Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
Part 3: Dark Social, What the Heck is It? Read More »
We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark Social. What is it, and why does it matter? We explored the topic in a recent How It’s Done podcast conversation with our very own resident expert, Erica Freckelton. Erica
Embracing Dark Social: The Unseen Side of Digital Marketing Read More »
Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected time of his life building the Valtruis brand, the meaning behind the brand, and why three of Valtruis’ seven value-based care investments so far have been ground-up builds.
Building a Healthcare Brand from the Ground Up Read More »
Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and the importance of knowing your target audience before launching campaigns in part two of the three part demand generation series for healthcare marketers.
Part 2: Demand Creation vs. Demand Capture Read More »
After all, marketing strategy is a game of quality over quantity. The companies that will stand out in tomorrow’s world may use ChatGPT, but they will not let ChatGPT use them. Yes, it’s a valuable assistant. But a leader? Not quite.
ChatGPT: Revolution or repetition in content creation? Read More »
In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible to everyone. Even though there’s plenty of reliable information available online, BMJ Global Health found that 1 in 4 of the most viewed YouTube COVID-19
Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You? Read More »
