Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.
Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
NASHVILLE, Tenn., August 15, 2023 – fuoco, a boutique marketing agency that specializes in helping healthcare B2B brands tell their stories, today announced its appearance on the 2023 Inc. 5000 annual list of the fastest-growing private companies in America, coming in at No. 2,975 nationally, No. 263 within the Marketing and Advertising sector, No. 71 in Tennessee, and No. 43 in the Metro Nashville area. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. fuoco’s exceptional growth and success can be attributed to its unique blend of strategy, industry expertise, and an integrated marketing mindset and approach.
We all know that healthcare marketers need to stay up-to-date on trends and tactics that drive effective strategies. However, one area often overlooked is Dark Social. What is it, and why does it matter? We explored the topic in a recent How It’s Done podcast conversation with our very own resident expert, Erica Freckelton. Erica …
Embracing Dark Social: The Unseen Side of Digital Marketing Read More »
Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected time of his life building the Valtruis brand, the meaning behind the brand, and why three of Valtruis’ seven value-based care investments so far have been ground-up builds.
Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and the importance of knowing your target audience before launching campaigns in part two of the three part demand generation series for healthcare marketers.
In a push to stop the spread of health misinformation, YouTube has created a new partnership program simply titled YouTube Health, with the mission of making high-quality health information accessible to everyone. Even though there’s plenty of reliable information available online, BMJ Global Health found that 1 in 4 of the most viewed YouTube COVID-19 …
Positioning Your Brand as a Source of Truth:
Is YouTube Health Right for You? Read More »
Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare industry, we witness firsthand the significant contributions of women who are often motivated by their personal experiences of navigating the complex landscape of the healthcare …
In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should spoil the plot for your customers. Catch up on: Part 1 and Part 2 In our last segment, we talked about the importance of “stakes” in your marketing. As a …
Storytelling that Sells
Part 3: Good Marketing Spoils the Plot Read More »
fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad, in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.