Content Strategy & Delivery Practice Lead

The Position

The Story Sparker is a critical role at fuoco and, depending on the experience of the applicant, could be a senior director or VP level role. This person takes a spark – an objective, an audience, an insight – and creates a fire that drives results for our clients. The ideal individual has healthcare B2B content, digital and channel strategy experience demonstrating leadership, strategic direction, accountability, business acumen and vision for clients. They have a passion for delivering meaningful ideas, work and results.

This role requires a strategic thinker who understands marketing and communication’s role as well as the importance of clear messages that fit the channels available. The Story Sparker has demonstrated experience in the development and execution of integrated engagements across paid, earned, owned, and shared channels.

You will love it here if you:

  • Are curious and have a growth mindset
  • Want to be like Dolly – kind, genuine, see solutions in even the biggest problems, and do the right thing for your community
  • Have high standards for yourself and others
  • Keep it real, favoring transparency over politics
  • Believe we make each other better through collaboration up, down and across
  • Like to get sh*t done

You’ll love coming to work every day if you get, want, and have the capacity to:

  • Lead, manage, and hold both yourself and others accountable
  • Develop thought leadership, content and channel strategies and executions for a variety of
    healthcare clients and industries
  • Define practice strategy to include developing active/passive revenue streams and ensure
    overall profitability of core content marketing offerings
  • Serve as digital/social SME and healthcare editor in chief
  • Distill primary and secondary research into actionable insights and content direction that
    helps differentiate our clients’ products, content, communications and marketing efforts so
    they achieve their desired results

You’ll have success here if you value clear processes and feel qualified to do the following things:

  • Collaborate with account leads in defining integrated, social and digital strategies to achieve
    our clients’ objectives
  • Define budgets, timelines and resourcing plans to execute thought leadership, content and
    channel strategy plans
  • Lead, manage and hold internal and external content, social, and digital teams accountable
    for on-time and on-budget delivery of all projects, including but not limited to:
    o Content marketing roadmap development
    o Thought leadership and social content
    o Persona development
    o Lead generation campaign strategy & flow
    o Marketing automation strategy
    o Sales & marketing playbooks and content support
    o Website strategy and wireframes
    o Paid media: SEM strategy (encompassing SEO & paid ads), social, trade media
    o Digital audits and reporting

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll be accountable to hit the following numbers each week:

  • 90% on-time delivery of projects for self and content team
  • 85% utilization rate among team
  • Identify 1 new revenue opportunity with existing client
If you want to come to work, learn, and hit those numbers, you’ll be recognized and rewarded.

The Essentials

  • Experience
    ○ 10+ years with a digital marketing and/or digital PR agency with expertise in
    integrated, social, and digital content marketing and placement best practices and
    tools for reaching B2B audiences
    ○ Experience working on healthcare B2B brands developing and executing marketing,
    communications and thought leadership strategies
    ○ Demonstrated experience working in Hubspot, Pardot, Salesforce and Sprout Social
    with understanding of how these systems work, their benefits and advantages for
    clients, and how they integrate with other client tools and tech stacks
    ○ Success collaborating with key stakeholders to develop and implement and both
    strategic and tactical marketing plans that drive client success
    ○ Budget development and personnel management experience
    ○ Agency experience required
    ○ BA or BS in Communications, Marketing or related degree
  •  Skills
    ○ Marketing technology knowledge and skills including Adobe Creative Suite,
    WordPress, Marketing Automation and Google Analytics
    ○ Keen understanding of the interconnectivity of strategy, company storytelling, brand
    building, and product stories and how the right content can be leveraged to drive
    awareness, consideration, and conversion
    ○ Ability to successfully synthesize data from multiple stakeholders and sources to
    provide actionable insights that inform future recommendations and decisions
    ○ Strong presentation skills, poise, and professionalism
    ○ Strong writer and communicator skilled at content development across multiple
    media
    ○ Ability to successfully organize, prioritize and manage multiple projects in a
    deadline-driven environment
    ○ Comfortable in business development and pitching
  • Intangibles
    ○ Natural team leader
    ○ Both a creative and a strategic thinker
    ○ Thrives in fast-paced, entrepreneurial environment
    ○ Passion for strategy, culture, trends, impacting behavior, and inspiring others
    ○ Jack-of-all-trades-master-of-many approach to learning and growth

The firestarters of fuoco

fuoco is a Nashville-based, national healthcare B2B marketing and media specialist agency whose
passion is doing work that’s meaningful for our clients, our employees, and our communities. We
are hell-bent on delivering an exceptional client experience with exceptional results. We bring
unparalleled healthcare B2B knowledge, sophistication and strategic thinking.

We all work together to help build a results-driven specialty agency with $10M in revenue fueled by
clients who value our expertise in strategy, storytelling and content development.

We specialize in helping healthcare B2B brands tell their stories, our sweet spot. If you want to
belong to a team that does that well every day, this company’s a great fit for you.

Our clients are healthcare CMOs, VPs, and Directors of Marketing, Communications, Sales and
Growth. If you have experience working with these types of clients, this role will be a great fit.

Our company runs on EOS purely. That means as a member of this team, you will have a leader who:

  • Gives clear directions
  • Makes sure you have the necessary tools
  • Acts with the greater good in mind
  • Delegates appropriately
  • Takes time to truly understand your role and how you can help the company
  • Makes their expectations clear
  • Communicates well
  • Has effective meetings
  • Meets one-on-one with you quarterly or more, if needed
  • Rewards and recognizes your performance
    This also means that, as a member of this team, you will also embody these characteristics.

Position details: Full time exempt
Location: Nashville-based employees are eligible for WFH, according to company policy, after the
introductory period. Hybrid role for candidates based outside of Nashville – remote with some travel
to Nashville office (onboarding + quarterly meeting) and client meetings (as needed)
Our company is a Mac-based environment that leverages Google Business and MS 365 business
applications, Saas-based technologies and platforms and today’s latest gadgets and tools.

To apply email a resume and cover letter to careers@growwithfuoco.com.

Fuoco LLC is proud to be an Equal Opportunity/Affirmative Action employer. Fuoco LLC recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.