Digital Marketing Manager

The Position

We are looking for a digital marketing manager to join our growing team. Our ideal candidate is a self-starter who is strategic, curious, adaptable and passionate about staying up to speed with the latest digital technologies and social media trends. This individual will be responsible for helping to develop and grow our digital marketing strategy and execution capabilities.

This person is equal parts analytical and creative with a keen focus on bringing ideas to life through flawless execution.

You’ll love coming to work every day if you get, want, and have the capacity to:

Conduct research – including but not limited to, reviewing relevant materials, interviewing stakeholders, analyzing data – to deliver insights that inform the development of engaging digital marketing content
Develop and manage strategy and execution for search (SEO and SEM), social media, and paid media for our clients, as well as staying up to date on the evolving landscape and methodologies to produce business growth
Perform in-depth analyses of audience engagement across digital channels to discover insights and make recommendations and decisions
Create measurement framework to identify KPIs, metrics, benchmarks and targets as well as develop the plan to implement tracking, reporting and optimization

The Work

Partner with cross-functional marketing stakeholders to understand client needs; plan and execute cross-channel digital marketing strategies
Work collaboratively alongside internal and external teams to extend our clients brand positioning and messaging into relevant channels
Synthesize complex subject matter research into compelling insights and develop content marketing strategies that address a variety of audience needs across digital channels at each stage of the marketing funnel
Maintain up-to-date knowledge of communications- and client-related industry trends as well as marketing and advertising trends and apply them to our clients’ business
Guide our team on best marketing practices and proactively identify opportunities to strengthen digital marketing efforts
Monitor analytics, identify insights and trends and develop opportunities for improvement

The Essentials

Experience

Minimum 7 years working hands-on in the marketing and communications space and/or digital marketing agency, with experience working on healthcare and/or B2B brands
Experienced in a variety of digital marketing tools including, but not limited to, Google Analytics and Ads, SEMRush, Hotjar, social platforms (Facebook Ads, Twitter, LinkedIn, etc.), Hubspot, Pardot, and Sprout Social
Proven ability to work within timelines and budgets, and distill complex topics
Agency experience preferred

Skills

Ability to learn all things digital and share acquired knowledge with your clients and colleagues.
Have the ability to “work in the gray” and navigate through open-ended requirements with curiosity and solutions mindset
Demonstrated experience developing digital marketing for heavily regulated environments
Strong organizational and time management skills to manage multiple tasks and meet deadlines in a fast-paced environment
Superior written, verbal and presentation skills
Confident presenting to internal and external stakeholders with strong rationales rooted in strategy

Intangibles

Highly collaborative
Self-starter, self-motivated and highly self-aware
Thrives in fast-paced, entrepreneurial environment
Passion for strategy, culture, trends, impacting behavior, and inspiring others
Jack-of-all-trades-master-of-many approach to learning and growth

Education

BA or BS or equivalent work experience

The firestarters of fuoco

fuoco is a Nashville-based, national healthcare B2B marketing and media specialist agency whose passion is doing work that’s meaningful for our clients, our employees, and our communities. We are hell-bent on delivering an exceptional client experience with exceptional results. We bring unparalleled healthcare B2B knowledge, sophistication and strategic thinking.

We all work together to help build a results-driven specialty agency with $10M in revenue fueled by clients who value our expertise in strategy, storytelling and content development.

We specialize in helping healthcare B2B brands tell their stories, our sweet spot. If you want to belong to a team that does that well every day, this company’s a great fit for you.

Our clients are healthcare CMOs, VPs, and Directors of Marketing, Communications, Sales and Growth. If you have experience working with these types of clients, this role will be a great fit.

Our company runs on EOS purely. That means as a member of this team, you will have a leader who:

Gives clear directions
Makes sure you have the necessary tools
Acts with the greater good in mind
Delegates appropriately
Takes time to truly understand your role and how you can help the company
Makes their expectations clear
Communicates well
Has effective meetings
Meets one-on-one with you quarterly or more, if needed
Rewards and recognizes your performance.

This also means that, as a member of this team, you will also embody these characteristics.

Position details: Full time exempt

Location: Hybrid role – remote with some travel to Nashville office (onboarding + quarterly meeting) and client meetings (as needed)

Fuoco LLC is proud to be an Equal Opportunity/Affirmative Action employer. Fuoco LLC recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

To apply email a resume and cover letter to careers@growwithfuoco.com.