Senior Account Executive, PR/Media Relations

The Position

A strong Senior Account Executive for Media Relations is skilled in the full range of PR strategies and tactics (including but not limited to press releases, media relations, collateral development, thought leadership, corporate communications, community relations programs) with a strong focus on developing and executing compelling media relations and PR programming for our clients. We’re looking for a strategic thinker who understands PR/communication’s role and impact and who has demonstrated experience in the development and execution of PR programs, particularly in the context of integrated engagements.

You’ll love coming to work every day if you get, want, and have the capacity to:

Build, maintain and grow relationships between assigned clients and the agency
Serve as the day-to-day media liaison with key media contacts, cultivating these relationships and identifying opportunities based on client objectives and media opportunities
Help draft concise and specific briefs to drive project direction
Manage execution of PR/media relations projects to ensure on-time and on-budget delivery
Maintain all client and internal documentation following established processes, including timely reporting
Support profitability of accounts through appropriate resourcing and budget management

The Work

Serve as the main client liaison, responsible for overseeing the strategy, budget, timeline and plans on assigned clients
Understand clients’ needs, business structure and industry landscape to bring credible and consultative solutions forward – a strategic advisor and partner for internal team and client
Assist in formulating media relations, PR, communications plans and strategies for clients
Collaborate with team members to deliver strategic and creative PR work for clients
Gather information and research, leveraging web-based PR and media research resources
Conduct media monitoring inclusive of identifying trends and developing reports for clients
Identify opportunities for media placements and create and manage editorial calendars
Build relationships with local, national, and trade media and/or bloggers
Write, edit and proofread materials including media materials, collateral, fact sheets and client reports/correspondences
Regularly monitor and create ROI and performance reports for PR, media relations and communications work
Monitor PR channels on a daily basis for latest trends and case studies

The Essentials

Experience
- 4+ years PR/media relations experience working on multi-disciplinary (holistic) communication initiatives
- Budget development and management experience
- Agency experience preferred
- Experience working on healthcare/B2B brands strongly preferred
- BA or BS in PR/Media Relations, Communications, Marketing or related degree
Skills
- Demonstrated track record of developing and executing successful PR and media relations programs
- Understanding of how PR, communications, creative and media work together
- Recognition of how audiences and influencers interact with channels and technology
- Strong interpersonal, communications and presentation skills: verbal, written and over the phone
- Superior organizational and project management skills with attention to detail
- Experience working with monitoring and analytical tools
- Ability to synthesize data and derive insights
Intangibles
- Commitment to solving clients’ business challenges
- Thrives in fast-paced, entrepreneurial environment
- Demonstrated poise and professionalism
- Passion for strategy, culture, trends, impacting behavior, and inspiring others
- Jack-of-all-trades-master-of-many approach to learning and growth

Our company is a Mac-based environment that leverages Google Business and MS 365 business applications, Saas-based technologies and platforms and today’s latest gadgets and tools.

The firestarters of fuoco

fuoco is a Nashville-based, national healthcare B2B marketing and media specialist agency whose passion is doing work that’s meaningful for our clients, our employees, and our communities. We are hell-bent on delivering an exceptional client experience with exceptional results. We bring unparalleled healthcare B2B knowledge, sophistication and strategic thinking.

We all work together to help build a results-driven specialty agency with $10M in revenue fueled by clients who value our expertise in strategy, storytelling and content development.

We specialize in helping healthcare B2B brands tell their stories, our sweet spot. If you want to belong to a team that does that well every day, this company’s a great fit for you.

Our clients are healthcare CMOs, VPs, and Directors of Marketing, Communications, Sales and Growth. If you have experience working with these types of clients, this role will be a great fit.

Our company runs on EOS purely. That means as a member of this team, you will have a leader who:

Gives clear directions
Makes sure you have the necessary tools
Acts with the greater good in mind
Delegates appropriately
Takes time to truly understand your role and how you can help the company
Makes their expectations clear
Communicates well
Has effective meetings
Meets one-on-one with you quarterly or more, if needed
Rewards and recognizes your performance

This also means that, as a member of this team, you will also embody these characteristics.

Position details: Full time exempt

Location: Hybrid role – remote with some travel to Nashville office (onboarding + quarterly meeting) and client meetings (as needed)

Fuoco LLC is proud to be an Equal Opportunity/Affirmative Action employer. Fuoco LLC recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

To apply email a resume and cover letter to careers@growwithfuoco.com.