Marketing Automation Manager

The Position

fuoco is seeking a Digital Marketing Automation Manager to join our team. This position is responsible for ensuring marketing strategies complement our client’s overall goals, assisting in creating standardized digital business strategies for the development of workflows, best practices, and processes across current marketing technology products. Other job responsibilities include advising clients on technical and creative issues, recommending and implementing solutions like content management or tag management systems, and ensuring safety and trade compliance of
systems and products.

An ideal candidate for this role is one part IT geek and one part integrated marketing expert who possesses a deep technical proficiency within Hubspot, Pardot and other marketing automation platforms and is a skilled translator between teams that don’t speak the same language. The successful candidate should be curious by nature and enjoy troubleshooting issues and has a fundamental understanding of how systems connect and integrate data between platforms. A strong ability to execute on strategic marketing vision through technical integration is a key
attribute to success in this role.

You will love it here if you:

  • Are curious and have a growth mindset
  • Want to be like Dolly – kind, genuine, see solutions in even the biggest problems, and do the
    right thing for your community
  • Have high standards for yourself and others
  • Keep it real, favoring transparency over politics
  • Believe we make each other better through collaboration up, down and across
  • Like to get sh*t done

You’ll love coming to work every day if you get, want, and have the capacity to:

  • Lead, manage, and hold both yourself and others accountable
  • Develop, guide, and implement digital marketing strategies to ensure optimal experience
    and connectivity between our clients and their key audiences, driving insights and action
  • Serve as the CRM & marketing automation administrator across a variety of clients and
    platforms including Hubspot, Salesforce, and Pardot and integrating where necessary
    Google analytics, tag manager, search console, data studio and paid social media
  • Implement Quality Assurance process for all agency digital deliverables to ensure all
    technical requirements and best practices are met, including both the systems listed above
    as well
  • Proactively identify opportunities to streamline workflows and address recurring issues

You’ll have success here if you value clear processes and feel qualified to do the following things:

  • Automation cleanup projects, analyzing clients’ HubSpot
  • Marketing Automation setups and provide optimization recommendations
  • Design, document and implement automations, workflows and marketing processes within client systems (e.g., customer journeys, lead flows/handoffs, triggering actions, etc.)
  •  Provide technical strategy and management of client’s marketing automation tools (e.g., HubSpot, Pardot); including contact management, reporting, and planning for and troubleshooting integrations
  • Create and maintain documentation of Marketing Automation and CRM processes, and implement automations inline with these processes
  • Establish best practices for our clients’ day-to-day Marketing Automation/CRM operations
  • Monitor data quality within and between marketing technology products and identify ways to optimize and/or consolidate across systems inline with systems architecture
  • Perform day-to-day system maintenance and configuration, including integrations and syncs with Salesforce.com, HubSpot, and other tools/systems in each client’s marketing ecosystem
  • Deploy B2B email communications using email and marketing automation software (examples include HubSpot and Pardot) in efficient, accurate, and a time-sensitive manner
  • Develop playbooks outlining standards and best practices for client CRM and Marketing Automation management and train clients on their use
  • Troubleshoot and resolve client issues as needed
  • Serve as main point of contact within the Agency’s HubSpot Partnership program responsible for client HubSpot success and renewals
  • Research and recommend new marketing technology product
  • Oversee and execute new Marketing Automation implementations and Marketing
  • Support development of budgets and resourcing plans to execute marketing automation projects

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll be accountable to hit the following numbers each week:

  • 90% on-time delivery of projects for self and content team
  • 85% utilization rate among team
  • Identify 1 new revenue opportunity with existing client
If you want to come to work, learn, and hit those numbers, you’ll be recognized and rewarded.

The Essentials

  • Experience
    ○ Minimum 6 years working hands-on in the digital marketing space and/or digital
    marketing agency, with experience working on B2B brands
    ○ Strong technical background and professional knowledge across a range of
    marketing automation tools and client ecosystems
    ○ Have the ability to “work in the gray” and navigate through open-ended technology
    implementations and strategy development
    ○ Administrator experience and certifications in major Marketing Automation systems
    (HubSpot preferred; Marketo, Eloqua, Salesforce or Pardot)
    ○ Proven ability to control timelines and budgets, anticipate issues, and solve complex
    problems

    Skills

    ○ Strong understanding of how Marketing Automation systems work and integrate
    with Salesforce and other MarTech tools and systems
    ○ Deep understanding of, and experience with, modern marketing models including
    lead scoring, pipeline design, and automated campaign frameworks
    ○ Expert at using analytics and data to make impactful marketing decisions
    ○ Successfully managing and using third-party integrator tools and systems
    ○ Creating/drafting technical requirements documents for clarity and alignment
    ○ Strong organizational and time management skills to manage multiple tasks and
    meet deadlines in a fast-paced environment
    ○ Effective written and verbal communication with internal and external stakeholders,
    across multiple levels both at a reporting and technical/strategic counsel level

    Intangibles
    ○ Highly collaborative
    ○ Self-starter, self-motivated and highly self-aware
    ○ Thrives in fast-paced, entrepreneurial environment
    ○ Passion for strategy, culture, trends, impacting behavior, and inspiring others
    ○ Jack-of-all-trades-master-of-many approach to learning and growth
    Education
    ○ BA or BS in Communications, Marketing or related degree

The firestarters of fuoco

fuoco is a Nashville-based, national healthcare B2B marketing and media specialist agency whose
passion is doing work that’s meaningful for our clients, our employees, and our communities. We
are hell-bent on delivering an exceptional client experience with exceptional results. We bring
unparalleled healthcare B2B knowledge, sophistication and strategic thinking.

We all work together to help build a results-driven specialty agency with $10M in revenue fueled by
clients who value our expertise in strategy, storytelling and content development.

We specialize in helping healthcare B2B brands tell their stories, our sweet spot. If you want to
belong to a team that does that well every day, this company’s a great fit for you.

Our clients are healthcare CMOs, VPs, and Directors of Marketing, Communications, Sales and
Growth. If you have experience working with these types of clients, this role will be a great fit.

Our company runs on EOS purely. That means as a member of this team, you will have a leader who:

  • Gives clear directions
  • Makes sure you have the necessary tools
  • Acts with the greater good in mind
  • Delegates appropriately
  • Takes time to truly understand your role and how you can help the company
  • Makes their expectations clear
  • Communicates well
  • Has effective meetings
  • Meets one-on-one with you quarterly or more, if needed
  • Rewards and recognizes your performance
    This also means that, as a member of this team, you will also embody these characteristics.

Position details: Full-time exempt

Location: Hybrid role – remote with some travel to Nashville office (onboarding + quarterly meeting) and client meetings (as needed)

To apply email a resume and cover letter to careers@growwithfuoco.com.

Fuoco LLC is proud to be an Equal Opportunity/Affirmative Action employer. Fuoco LLC recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.