We worked with Vibronyx to develop a positioning statement, value proposition, and key and supporting messages were brought to life via assets the fuoco team created: company website built on WordPress that was aesthetically pleasing, functional and easy to edit; social media channels; a go-to-market press release; and media pitches announcing the DLA contract.
Our go-to-market PR plan included a press release announcing Vibronyx’s follow-on contract with the DLA, developing a targeted media list, pitching the announcement to our media targets, facilitating media interviews and developing social media content about the announcement to further drive engagement to Vibronyx’s channels.