Episode 2, Season 3

What the Heck is a Fractional Chief Marketing Officer?

Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.

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Episode Description

Amanda Donnelly has been in the marketing industry her entire career, first inside advertising agencies and then in-house at some of the world’s leading brands. Now she’s dipping her toe in a fairly new pool for marketing, as a fractional Chief Marketing Officer for hire through fractional services firm TechCXO. 

In this episode, we discuss:

  • Early-stage marketing mistakes to avoid in your business
  • Expectations for an agency vs. in-house marketing talent
  • Where to focus your marketing time and dollars to grow
  • What is fractional leadership and how to best leverage it for your business 
“Marketing is the last practice area to be celebrated around successes and it's the first practice area to be vilified around failure.”
Amanda Donnelly
Fractional and Interim Marketing Leadership, TechCXO

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