The buyer journey is a maze,
not a funnel.

Micro-signals across media shape opinions long before anyone clicks “Contact Sales.”

Media Engine Optimization™ (MEO) positions your brand in those decisive moments. We pinpoint where influential dialogues unfold and orchestrate every expression, data visual, executive viewpoint, podcast snippet, earned headline, community conversation—so algorithms and audiences echo your story on repeat.

Show up when it matters, sharpen the narrative, and shorten the path to revenue.

Services

Brand Audit:

A 360° health check of how your brand looks and performs today – in search, social, community forums, advertising, media outlets, and against competitors—so we can see what’s working and what needs fixing.

Media Discovery & Signal Mapping:

Surface the hidden conversations that sway your buyers – traditional, trade, and new media, LinkedIn groups, Subreddits, niche podcasts, community forums, dark social—to pinpoint the channels and influencers that carry real authority.

Audience & Buyer Blueprint:

Merge your first-party data with 3rd party insights to deliver a living snapshot of who buys, why they buy, and where to reach them next.

Roadmap:

Turn strategy into action by prioritizing your highest-value segments, sequencing stories across the channels they actually use, and orchestrating every touchpoint so prospects flow from first signal to closed deal.

Market & Competitor Analysis:

A scan of your category end-to-end—spotting whitespace, “noise pockets,” and emerging threats—so your brand can stand out, not blend in.

Core Narrative Guide:

Distill purpose, proof, and tone into a streamlined story that unites the team and steers every message—from website copy to sales decks to social posts.

Content Blueprint:

Turn the narrative into a playbook of themes, priority formats, and a publishing cadence mapped to buyer intent and Signal-Map insights.

Creative Concepting:

Bridge strategy and production by translating an abstract brand narrative into a single “big idea” – a unifying theme, hook, or visual territory that guides every design and message decision.

Channel Adaptation Map:

Tailor each asset’s format, tone, length, and markup to suit the nuances of every platform, ensuring it resonates with the audience and performs well with algorithms.

Modular Content Library:

Produce and polish multi-format content such as clips, audiograms, infographics and more, so every piece signals authority to both audiences and AI.

Earned Media:

Secure high‑impact coverage in the outlets and digital channels trusted by both your target audiences and the AI models that influence them, fusing creative storytelling with data‑backed narratives to position your brand at the epicenter of conversations where people and algorithms converge.

Thought Leadership:

Elevate and align your executives with high-impact topics that support your business goals and target media, then activate their voices across traditional and new media channels that carry authority.

Signal Amplification:

Spark authentic brand conversations across niche forums, and channels, amplifying every mention so it resonates with both human networks and the AI‑powered systems that surface emerging insights.

Integrated Campaign Architecture:

Translate Signal-Map insights into a sequenced plan across every touchpoint that commands authority and intent.

Lifecycle Nurture & Sales Enablement Mapping:

Design journeys (drips, nurtures, scoring) and arm sellers with decks, one-pagers, talk tracks, and sequences that mirror the narrative buyers see in the market.

Account-Based Orchestration:

Target your top prospects with precision (e.g., role, buying stage, topic signals), aligning ads, content, and sales outreach to move stakeholders in concert.

Performance Media Engine:

Activate high-intent channels with message-market fit, dynamic creative, and budget pacing that follows signal strength and market trends.

MEO Signal Scorecard:

Track leading indicators of discoverability, authority, and intent – AI Share of Voice, Prompt Inclusion Rate, priority topic/entity coverage, sentiment, and answer placement across AI/search surfaces.

Executive Readouts:

Turn analytics into decisions with concise narratives – “what it means / what we’ll do” – and rolling 30-60-90 optimizations that keep every dollar working harder.

Experiment Design & Optimization:

Run disciplined tests, prioritize by Impact × Effort, and publish regular learnings to drive next-best actions.

If you’re ready to stop reacting and start resonating… if you want your brand to show up boldly, strategically, and with signal fire…

we should talk.

Let’s Talk Strategy