Episode 10, Season 2

Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content

Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, joins host Kriste Goad to share his expert insights on AI-powered content strategy optimization. Along the way, Kriste and Jeff discuss the impact of AI and machine learning for healthcare marketers, the evolution of smart voice technology, and how to create – and optimize – content through the lens of a subject-matter expert.  

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Episode Description

What if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the possibility is promising. 

Jeff Coyle is the Co-founder and Chief Strategy Officer of MarketMuse, an industry-leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Jeff has had his finger on the pulse of content marketing and strategy optimization almost since its inception, and in this episode, he shares his expertise on how to optimize workflows – at every stage of the content lifecycle – by harnessing the power of AI.

In this episode, we discuss:

  • Jeff’s journey with MarketMuse, from early-adopter to co-founder
  • How MarketMuse helps writers, editors, and publishers create content through the lens of a subject-matter expert  
  • If AI “posers” exist and, if so, what to do about them
  • What is artificial intelligence, really?
  • The evolution of technology, including AI and smart voice tech
  • Is AI a threat to healthcare marketers?
  • Two ways to train clients to optimize existing content
"What I'm trying to do with artificial intelligence is actually give writers more space to be creative. I feel like when we embrace and harness that, these teams are crushing it.”
Jeff Coyle
Co-founder and Chief Strategy Officer, MarketMuse

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