Maximum Influence: How to Get It & How to Use It
Episode 6, Season 1
Maximum Influence: How to Get It & How to Use It
- March 10, 2020
- 00:48:15
Learn how RFP expert, two-time entrepreneur, and master influencer, Robin Davis (@metreworks) leverages her writing and influence skills.
Listen on
Episode Description
A lot of business is won and lost through the RFP (Request for Proposal) process, but who knew being an RFP consultant was an actual thing? Learn how RFP expert, two-time entrepreneur, and master influencer, Robin Davis (@metreworks) has leveraged her writing and influence skills to build a thriving RFP consulting practice, how she engages marketing and subject matter experts in the process, and how she’s elevated to the status of industry thought leader.
In this episode, we discuss:
- The importance of RFPs in finding the best vendor for your project
- Why relationships matter in the RFP process
- Discovering your ‘why’ and making it a niche
- Using your influence to drive business transformation
- How marketing expertise plays into the proposal process
- Finding a profitable gap in the market (then adding maximum value)
More From This Episode
Show Notes
From This Episode
Show Notes
( 5:27 ): What does an RFP stand for?
( 6:54 ): Robin’s journey towards becoming an RFP expert begins at Healthways
( 13:51 ): Kriste asks how Robin decided to branch out as an entrepreneur and start her own business.
( 18:38 ): How Robin started Metre LLC, the difference between starting an LLC and freelancing, and the importance of “finding your tribe”
( 26:40 ): Kriste asks, “How did you end up speaking professionally on the topic of maximum influence and how to get it?”
( 30:44 ): The importance of finding your “why”
( 32:03 ): Kriste asks, “Is there a role for marketing in the RFP process?”
( 33:10 ): Kriste asks, “How do I get influence? And once I have it, how do I best use it?”
( 36:25 ): What makes Robin different as an RFP consultant
( 39:01 ): The story behind the Healthways band, Strat 5
( 43:13 ): Kriste’s burning questions for Robin
From This Episode
- Association of Proposal Management Professionals (APMP)
- Rhythm & Harmony Chapter (AL, LA, MS, TN)
- EO Nashville
- “Strat 5” From Healthways Wins Ninth Annual FORTUNE Battle of the Corporate Bands
- Maximum Influence (Kurt W. Mortensen)
- Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts (Tom Sant)
- My So-Called Freelance Life (Michelle Goodman)
More From The How It’s Done Podcast
Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies
September 20, 2023
Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a
Read More →
podcast
Part 3: Dark Social, What the Heck is It?
August 21, 2023
Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.
Read More →
podcast
Building a Healthcare Brand from the Ground Up
July 6, 2023
Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected
Read More →
Want to be a guest on a future episode?
Share your thoughts directly with our show host, Kriste Goad.
