Episode 6, Season 1
Maximum Influence: How to Get It & How to Use It
Learn how RFP expert, two-time entrepreneur, and master influencer, Robin Davis (@metreworks) leverages her writing and influence skills.
A lot of business is won and lost through the RFP (Request for Proposal) process, but who knew being an RFP consultant was an actual thing? Learn how RFP expert, two-time entrepreneur, and master influencer, Robin Davis (@metreworks) has leveraged her writing and influence skills to build a thriving RFP consulting practice, how she engages marketing and subject matter experts in the process, and how she’s elevated to the status of industry thought leader.
In this episode, we discuss:
- The importance of RFPs in finding the best vendor for your project
- Why relationships matter in the RFP process
- Discovering your ‘why’ and making it a niche
- Using your influence to drive business transformation
- How marketing expertise plays into the proposal process
- Finding a profitable gap in the market (then adding maximum value)
More From This Episode
( 5:27 ): What does an RFP stand for?
( 6:54 ): Robin’s journey towards becoming an RFP expert begins at Healthways
( 13:51 ): Kriste asks how Robin decided to branch out as an entrepreneur and start her own business.
( 18:38 ): How Robin started Metre LLC, the difference between starting an LLC and freelancing, and the importance of “finding your tribe”
( 26:40 ): Kriste asks, “How did you end up speaking professionally on the topic of maximum influence and how to get it?”
( 30:44 ): The importance of finding your “why”
( 32:03 ): Kriste asks, “Is there a role for marketing in the RFP process?”
( 33:10 ): Kriste asks, “How do I get influence? And once I have it, how do I best use it?”
( 36:25 ): What makes Robin different as an RFP consultant
( 39:01 ): The story behind the Healthways band, Strat 5
( 43:13 ): Kriste’s burning questions for Robin
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