Episode 8, Season 1

People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

Hear how Can’d Aid and other organizations are coupling social distancing with social responsibility to kick Covid-19 in the can.

Listen on

Episode Description


Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Colorado-based Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We’ll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world’s largest medical device manufacturers – to their doorstep. Listen to how this duo rallied some people-powered do-goodery to fuel a meaningful way to give back while staying safe.

In this episode, we discuss:

  • How Can’d Aid is pivoting (and scaling) its in-person volunteer events to at-home corporate philanthropy programs with equally impactful results
  • The importance of corporate social responsibility in unprecedented times
  • Advice for other corporate organizations looking to give back
  • How personal philosophy empowers philanthropy
  • The challenges of a pandemic pivot, both professionally and personally

More From This Episode

More From The How It's Done Podcast

Linda Smith Podcast Graphic (Linda's Headshot with S4/Ep3 written in the bottom left corner).
podcast

How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. ...
Read More →
A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds
podcast

A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds

Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect ...
Read More →
The Quantum Health Effect: A Behind-the-Scenes Look at Brand Journalism
podcast

The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling

John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading ...
Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

← Previous Post Next Post →
Scroll to Top