Episode 8, Season 1

People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

Hear how Can’d Aid and other organizations are coupling social distancing with social responsibility to kick Covid-19 in the can.

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Episode Description


Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Colorado-based Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We’ll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world’s largest medical device manufacturers – to their doorstep. Listen to how this duo rallied some people-powered do-goodery to fuel a meaningful way to give back while staying safe.

In this episode, we discuss:

  • How Can’d Aid is pivoting (and scaling) its in-person volunteer events to at-home corporate philanthropy programs with equally impactful results
  • The importance of corporate social responsibility in unprecedented times
  • Advice for other corporate organizations looking to give back
  • How personal philosophy empowers philanthropy
  • The challenges of a pandemic pivot, both professionally and personally

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