Episode 8, Season 1

People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

Hear how Can’d Aid and other organizations are coupling social distancing with social responsibility to kick Covid-19 in the can.

Listen on

Episode Description


Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Colorado-based Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We’ll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world’s largest medical device manufacturers – to their doorstep. Listen to how this duo rallied some people-powered do-goodery to fuel a meaningful way to give back while staying safe.

In this episode, we discuss:

  • How Can’d Aid is pivoting (and scaling) its in-person volunteer events to at-home corporate philanthropy programs with equally impactful results
  • The importance of corporate social responsibility in unprecedented times
  • Advice for other corporate organizations looking to give back
  • How personal philosophy empowers philanthropy
  • The challenges of a pandemic pivot, both professionally and personally

More From This Episode

More From The How It's Done Podcast

Joe Zappa
podcast

Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies

Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.

Read More →
Colorized image of women smiling (orange) on a yellow background. Bottom left corner reads " S2/EP8"
podcast

Part 3: Dark Social, What the Heck is It?

Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.

Read More →
podcast

Building a Healthcare Brand from the Ground Up with Karey Witty

With over 30 years of experience across a range of senior executive roles in the healthcare industry, our guest Karey Witty joins our host Kriste Goad as they turn the heat up on building brands.

Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

Scroll to Top