Episode 8, Season 1

People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

Hear how two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can.

Listen on

Episode Description


Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Colorado-based Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We’ll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world’s largest medical device manufacturers – to their doorstep. Listen to how this duo rallied some people-powered do-goodery to fuel a meaningful way to give back while staying safe.

In this episode, we discuss:

  • How Can’d Aid is pivoting (and scaling) its in-person volunteer events to at-home corporate philanthropy programs with equally impactful results
  • The importance of corporate social responsibility in unprecedented times
  • Advice for other corporate organizations looking to give back
  • How personal philosophy empowers philanthropy
  • The challenges of a pandemic pivot, both professionally and personally

More From This Episode

More From The How It's Done Podcast

podcast

SEO for Content Optimization – How Josh Spilker Creates Effective Content Strategies for Startups​

We tap into the mind of SEO and content strategy expert, Josh Spilker, on how to create content that converts, ranks and sparks growth for startups.

Read More →
podcast

SEO Secrets for Healthcare

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth.

Read More →
podcast

Healthcare M&A Pivots & Predictions

We discuss healthcare M&A predictions as well as the impact of COVID-19 on healthcare M&A, SPACS, IPOs and private equity investments with a top leader in healthcare law.

Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

Scroll to Top