Episode 9, Season 1

Maximum Visibility: Taking PR to the Next Level

Discover how Chris Dickey, Founder & CEO of Visably, uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search and improve PR efforts.

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Episode Description

Chris Dickey, Founder & CEO of Visably, built his SaaS business after pivoting the PR agency he founded, Purple Orange Brand Communications, to target search results to win brand placement in high-value Search Engine Results Pages (SERPs). Chris uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search. His value prop? Understanding the ins and outs of PR and marketing, and how the capabilities Visably offers can be used to generate a greater ROI. And let’s be honest, these days traditional PR can use all the help it can get in generating awareness and results for brands.

In this episode, we discuss:

  • How do you tell meaningful stories to the right people?
  • The evolving media landscape, role of public relations and the tools we need in practice
  • How to amplify your brand and reach new audiences through Search Engine Visibility (SEV)
  • Finding the right keyword to produce highly-ranked search results
  • The vital connection between the Google search engine algorithm, backlinks and content marketing

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