Making a (Healthcare) Music City HIT

Episode 2, Season 1

Making a Music City HIT

Mike Hollis, president of strategic business at emids, shares how he brings one of the best healthcare thought leadership events to life with music, attracts the right brands and ties it all neatly back to proven business results.

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Episode Description

Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest night of country music, the CMAs—and how he ties it all back to proven business results.

In this episode, we discuss:

How to stay up-to-date on the latest and greatest trends in health tech and business
How to leverage knowledge and expertise to create valuable relationships in the industry and why those partnerships matter
How emids is able to bring brands like Lyft, Under Armour, Aetna/CVS and others—some of the biggest names in healthcare and retail—together for a dialogue about digital transformation at its annual Healthcare Summit and CMA Celebration in Nashville