Episode 2, Season 1

Making a Music City HIT

Mike Hollis, president of strategic business at emids, shares how he brings one of the best healthcare thought leadership events to life with music, attracts the right brands and ties it all neatly back to proven business results. 

Listen on

Episode Description

Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest night of country music, the CMAs—and how he ties it all back to proven business results. 
 

In this episode, we discuss:

  • How to stay up-to-date on the latest and greatest trends in health tech and business 
  • How to leverage knowledge and expertise to create valuable relationships in the industry and why those partnerships matter 
  • How emids is able to bring brands like Lyft, Under Armour, Aetna/CVS and others—some of the biggest names in healthcare and retail—together for a dialogue about digital transformation at its annual Healthcare Summit and CMA Celebration in Nashville

More From This Episode

More From The How It's Done Podcast

S4 EP 11
podcast

Best of Season Four: Highlights and Headlines

Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile ...
Read More →
Season 4 Episode 10
podcast

Follow The Money: 2025 Healthcare Trends & Headlines

Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the ...
Read More →
podcast

The Future-Ready Brand: How to Leverage AI and Emerging Technologies

Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how ...
Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

← Previous Post Next Post →
Scroll to Top