Episode 3, Season 1

The Making of Becker's Healthcare Brand

Scott Becker, founder and publisher of Becker’s Healthcare and a nationally recognized healthcare lawyer at McGuireWoods, explains how a practice thought leadership platform grew into a healthcare media powerhouse and a go-to source for healthcare decision makers. 

Listen on

Episode Description

Scott Becker is founder and publisher of Becker’s Healthcare and a nationally recognized healthcare lawyer at McGuireWoods. In this episode, he shares how (and why) he built one of the fastest growing media platforms in the healthcare industry from the ground up.
 

In this episode, we discuss:

  • How to build and grow a thought leadership platform for your business
  • How to build and grow a media brand
  • The three great qualities of successful people (and how to spot them in an interview)
  • What a “crazy amount of responsiveness” looks like in a professional services firm
  • Scott’s take on healthcare’s most exciting trend (and biggest game-changer), plus why he thinks the $30 billion merger of Catholic Health Initiatives and Dignity Health (now CommonSpirit Health) is the most interesting healthcare merger to watch

More From The How It's Done Podcast

podcast

Utilizing Podcasts for Growth

If you’re looking to grow your brand through podcasts, hear from Ryan Estes, co-founder of the podcast booking agency Kitcaster, on how to get in front of your ideal audience and spark real, meaningful business growth. 

Read More →
podcast

Website Best Practices: Messaging, Functionality and Security

Listen in as Heather Locke, Chief Support Officer for Hammersmith Support, shares four best practices critical to your website’s success.

Read More →
podcast

Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content

Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, joins host Kriste Goad to share his expert insights on AI-powered content strategy optimization. Along the way, Kriste and Jeff discuss the impact of AI and machine learning on healthcare marketers, the evolution of smart voice technology and how to create – and optimize – content through the lens of a subject matter expert.

Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

Scroll to Top