Episode 2, Season 1

Making a Music City HIT

Mike Hollis, president of strategic business at emids, shares how he brings one of the best healthcare thought leadership events to life with music, attracts the right brands and ties it all neatly back to proven business results. 

Listen on

Episode Description

Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest night of country music, the CMAs—and how he ties it all back to proven business results. 
 

In this episode, we discuss:

  • How to stay up-to-date on the latest and greatest trends in health tech and business 
  • How to leverage knowledge and expertise to create valuable relationships in the industry and why those partnerships matter 
  • How emids is able to bring brands like Lyft, Under Armour, Aetna/CVS and others—some of the biggest names in healthcare and retail—together for a dialogue about digital transformation at its annual Healthcare Summit and CMA Celebration in Nashville

More From This Episode

More From The How It's Done Podcast

podcast

Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones

We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what can be done to break the cycle to achieve life-technology balance.

Read More →
podcast

Utilizing Podcasts for Growth

If you’re looking to grow your brand through podcasts, hear from Ryan Estes, co-founder of the podcast booking agency Kitcaster, on how to get in front of your ideal audience and spark real, meaningful business growth. 

Read More →
podcast

Website Best Practices: Messaging, Functionality and Security

Listen in as Heather Locke, Chief Support Officer for Hammersmith Support, shares four best practices critical to your website’s success.

Read More →

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.

Scroll to Top