The Art of Sales & Marketing Alignment

July 12, 2019 / podcast

Episode 1, Season 1

The Art of Sales & Marketing Alignment

We chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer, Mitzi Hunter and Director of Enterprise Accounts, Carlen Self.

Listen on

Episode Description

In our first episode, Mitzi Hunter and Carlen Self sat down with Kriste Goad to discuss the key to media relations, the art of true marketing and sales alignment and their careers at Compuware: the world’s only mainframe-dedicated software company started in 1973 and continues to innovate IT solutions for companies across the globe.

More From This Episode

From This Episode

From This Episode

More From The How It's Done Podcast

The Future of Digital Media: How Vodcasting is Changing the Game

July 18, 2024

Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting ...

Swag, Socks, and Sweet Success: Colin Hung's Conference Formula

Swag, Socks, and Sweet Success: Colin Hung’s Conference Formula

June 14, 2024

Colin Hung, Chief Editor at Swaay.Health and an Editor of Healthcare IT Today, dives into the intricacies of healthcare conference season from how to grab ...

Podcast Season 4 Episode 6 - Empowering Her Health: Unveiling the Secrets of the FemTech Movement

Empowering Her Health: Unveiling the Secrets of the FemTech Movement

May 9, 2024

Four powerful and accomplished women in the healthcare industry discuss the recent surge of FemTech and its impact on the healthcare sector. They delve into ...

Want to be a guest on a future episode?

Share your thoughts directly with our show host, Kriste Goad.