The Art of Sales & Marketing Alignment

Episode 1, Season 1

The Art of Sales & Marketing Alignment

We chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer, Mitzi Hunter and Director of Enterprise Accounts, Carlen Self.

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Episode Description

In our first episode, Mitzi Hunter and Carlen Self sat down with Kriste Goad to discuss the key to media relations, the art of true marketing and sales alignment and their careers at Compuware: the world’s only mainframe-dedicated software company started in 1973 and continues to innovate IT solutions for companies across the globe.

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