Episode 1, Season 1
The Art of Sales & Marketing Alignment
- July 12, 2019
- 00:38:10
We chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer, Mitzi Hunter and Director of Enterprise Accounts, Carlen Self.

Episode Description

More From This Episode
More From The How It's Done Podcast
Get Ready to ViVE with Dennis Dailey of Mobile Health Times
Kriste Goad and Dennis Dailey, editor-in-chief at Mobile Health Times, get ready for ViVE and discuss the recipe for effective media relations.
What the Heck is a Fractional Chief Marketing Officer?
Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.
Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones
We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what can be done to break the cycle to achieve life-technology balance.
Want to be a guest on a future episode?
Share your thoughts directly with our show host, Kriste Goad.