In our first episode, Mitzi Hunter and Carlen Self sat down with Kriste Goad to discuss the key to media relations, the art of true marketing and sales alignment and their careers at Compuware: the world’s only mainframe-dedicated software company started in 1973 and continues to innovate IT solutions for companies across the globe.
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From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the how. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?