S1 / Ep 4 – Culture Eats Strategy for Breakfast

By October 17, 2019 September 16th, 2020 No Comments

Stephanie Margalis, Director of Community and Culture for SPIN | United by Ping Pong joins us to talk about how to create community, culture and raving fans.

In this episode as we dive into:

  • How an incredible Friday night party turned into a national ping pong club
  • What goes into creating a Community and Culture department
  • How personality type and skillset translates into success
  • How a one-woman marketing department manages to build a national consumer brand

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From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the how. How do you establish a brand? How do you integrate brands after a merger/acquisition? How do you align marketing and sales? How do you build and scale teams? How do you become an influencer?