Episode 7, Season 2

SEO for Content Optimization – How Josh Spilker Creates Effective Content Strategies for Startups

In this episode of How It’s Done, we tap into the mind of SEO and content strategy expert, Josh Spilker, on how to create content that converts, ranks and sparks growth for startups.  

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Episode Description

Josh Spilker is the Head of Marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups’ content strategies, Josh was a Healthcare Marketing Manager, a Journalist and a Writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that’ll get your company found on Google.

In this episode, we discuss:

  • Josh’s journey to becoming a content strategy expert.
  • Impactful changes organizations can make to increase organic search traffic.
  • What is an editorial mindset, and how do you break out of it? 
  • How to make sure you’re not just spinning your wheels when creating content in the face of limited time and resources.
  • Tools and free templates to kickstart your content-growth strategy todayH
“Is this content meant for search? Is it meant for thought leadership? Is it meant for social? It’s a huge mistake to expect a piece of content to do all of those things.”
Josh Spilker
Head of Marketing, Friday.app

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