IGNITION POINT

A compilation of insights, ideas, conversations and curations

Ready to light up your marketing and grow your brand? You’ve come to the right place.

We’re sharing our best marketing tips and strategies to help you turn up the heat.

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What Reporters Like: Nine Pandemic-Era Tips for PR Pros

Three top journalists dish about the ever-evolving media landscape and how to pitch stories that get their attention in a post-pandemic world.

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Pivot, Adapt, Evolve: Digital Marketing in a COVID-19 World

For many organizations, the current pandemic is not only a shift in the way they work, but a fundamental shift in the way they market their business. 

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Hosting Effective Virtual Events During (and After) a Pandemic

In the wake of COVID-19, how can you create a virtual event that creates raving fans and ROI for your effort?

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Put a Little SPIN On It

Find out how a one-woman department at a national ping-pong club innovates in the world of experiential hospitality.

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Scott Becker’s Big Idea

Learn how a thought leadership platform for a fledgling legal practice turned into one of healthcare’s fastest-growing and most recognizable media brands.

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How emids Creatively Combines the Best of Nashville’s Music & Healthcare Industries

We caught up with emids President of Strategic Business Mike Hollis to talk business development, thought leadership and emids’ annual Healthcare Summit.

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