IGNITION POINT

A compilation of insights, ideas, conversations and curations

Ready to light up your marketing and grow your brand? You’ve come to the right place.

We’re sharing our best marketing tips and strategies to help you turn up the heat.

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Healthcare Nerd Alert: Seven Serious Truths

Healthcare policy expert predicts evolving model for consumer health insurance coverage.

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Making Contact in a Contactless World

Explore six tips for marketers on how brands can live up to consumer expectations amid the rapid adoption of contactless healthcare.

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What Reporters Like: Nine Pandemic-Era Tips for PR Pros

Three top journalists dish about the ever-evolving media landscape and how to pitch stories that get their attention in a post-pandemic world.

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Pivot, Adapt, Evolve: Digital Marketing in a COVID-19 World

For many organizations, the current pandemic is not only a shift in the way they work, but a fundamental shift in the way they market their business. 

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Hosting Effective Virtual Events During (and After) a Pandemic

In the wake of COVID-19, how can you create a virtual event that creates raving fans and ROI for your effort?

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Put a Little SPIN On It

Find out how a one-woman department at a national ping-pong club innovates in the world of experiential hospitality.

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