IGNITION POINT
A compilation of insights, ideas, conversations and curations
Ready to light up your marketing and grow your brand? You’ve come to the right place.
We’re sharing our best marketing tips and strategies to help you turn up the heat.
Storytelling That Sells
Part 1: The Customer as Hero
In his book Building a StoryBrand, author Donald Miller lays out a simple framework for helping companies clarify their message so customers will listen. It’s effective, ...
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Weapons of Mass Distraction: Three Simple Ways to Battle the Dumbing Effects of Smartphones
How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. ...
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Social Media in Healthcare – A Voice of Influence
The healthcare industry and its leaders have taken big hits over the last three years. Working in increasingly competitive, complex and compliance-driven environments. There are ...
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What is the Clubhouse App?
Every month, over 50,000 people ask Google, “What is Clubhouse?” Like the curious marketers we are, we set out to learn all things Clubhouse so ...
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Creating Effective Content Strategies Based in SEO
The important difference between search engine optimization (SEO) and content marketing, how to drive organic search traffic with quality content and how to leverage such ...
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Leveraging Keyword Research for Healthcare
Want to get found on Google? It starts with a solid SEO strategy. Learn how to kickstart your healthcare marketing with content that drives growth.
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