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Mother’s Day is a reminder and celebration of the remarkable strength, unconditional love, determination, and encouragement that moms bring to the table every day. As mothers working within the healthcare industry, we witness firsthand the significant contributions of women who are often motivated by their personal experiences of navigating the complex landscape of the healthcare […]

In our series, “Storytelling that Sells,” we analyze the components of a good story that grab people’s attention. Today, we focus on why you should spoil the plot for your customers. Catch up on: Part 1 and Part 2 In our last segment, we talked about the importance of “stakes” in your marketing.  As a

In our series, Storytelling That Sells, we analyze the components of a good story that grab people’s attention. Today, we focus on The Stakes. Catch up on part one, The Customer as Hero here.   What’s at stake for your prospect? What do they stand to gain or lose by using or not using your product? If you don’t

In his book Building a StoryBrand, author Donald Miller lays out a simple framework for helping companies clarify their message so customers will listen. It’s effective, straightforward . . . and incredibly difficult to implement. Whittling a company’s message down to its most salient points is one of the more challenging tasks we face as marketers.

How much time per day do you spend on your phone? If you’re in line with the national average, it’s about three hours. Every day. Over the course of a year, that’s roughly two months spent staring and scrolling at a five inch screen.