Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content

August 07, 2021

Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, joins host Kriste Goad to share his expert insights on AI-powered content strategy optimization. Along the way, Kriste and Jeff discuss the impact of AI and machine learning on healthcare marketers, the evolution of smart voice technology and how to create - and optimize - content through the lens of a subject matter expert.

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How to Use the Clubhouse App – Secrets From a Clubhouse Moderator​

June 21, 2021

We sit down with real-life Clubhouse moderator, Amy Mirlisena, to discuss the ins and outs of the social audio app that has everyone talking.

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What is Clubhouse?

June 15, 2021

Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco’s chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite.

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SEO for Content Optimization – How Josh Spilker Creates Effective Content Strategies for Startups​

June 07, 2021

We tap into the mind of SEO and content strategy expert, Josh Spilker, on how to create content that converts, ranks and sparks growth for startups.

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SEO Secrets for Healthcare

May 27, 2021

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth.

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Healthcare M&A Pivots & Predictions

March 23, 2021

We discuss healthcare M&A predictions as well as the impact of COVID-19 on healthcare M&A, SPACS, IPOs and private equity investments with a top leader in healthcare law.

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The Role of Storytelling in Mental Health​

February 16, 2021

We discuss the investments being made in expanding access to mental health services, highlight a few corporate leaders in the space, and discuss key legislation / policy making its way through local / state / federal bodies.

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From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting

November 03, 2020

HealthLeaders editor Jim Molpus discusses the changes he has seen during his 20 years there, the current state of HealthLeaders and of the media in general.

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How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo

October 01, 2020

John Hallock shares his experience leading communications during two of the biggest healthcare technology IPOs in history – athenahealth and Livongo – and now, Livongo’s proposed merger with Teladoc in a $18.5 billion deal.

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