Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable.

John Hallock, Chief Communications Officer at Quantum Health, discusses the role CEOs play in PR, what a strategic marketing communications plan should include, and leading communications in an ever-changing media landscape.

Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.

Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.

Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected time of his life building the Valtruis brand, the meaning behind the brand, and why three of Valtruis’ seven value-based care investments so far have been ground-up builds.

Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and the importance of knowing your target audience before launching campaigns in part two of the three part demand generation series for healthcare marketers.

fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad, in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.

The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content valuable, and the importance of media in marketing.

Kriste Goad and Dennis Dailey, editor-in-chief at Mobile Health Times, get ready for ViVE and discuss the recipe for effective media relations.